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Fitzrovia Watches

Quality Rolex Watches & Accessories for Sale

Fitzrovia Watches London stock nearly new and second hand Rolex watches at discount prices. Choose a quality pre-owned watch from our wide range of Rolex watches including Ladies Rolex, Submariner, Daytona, Datejust, Sea Dweller, Yacht-Master, Milgauss, GMT Master and many more.

We will Buy your Used Rolex Watch - Modern and Vintage Pre-owned Watches

We also buy pre-owned Rolex watches. Why not part exchange your Rolex wrist watch and choose from one of the best selections of Rolex watches in London today.

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DO YOU HAVE A ROLEX TO SELL

Price: TBA
Fitzrovia Watches London are happy to Buy or Part Exchange your Rolex - best prices paid.

In the first instance please email chris@fitzroviawatches.co.uk with the details of your watch eg age, condition, model number and photo if possible

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12 Month Warranty from Fitzrovia Watches

Price: TBA
If not still covered by the original Manufacturers Warranty we are proud to offer our own 12 Month Warranty card on all of the Watches we sell.

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Rolex SeaDweller 16600

Price: £3995
Condition: Just serviced by our watchmaker so immaculate condition. Case/Dial: Stainless Steel case 40mm (plus crown). Black dial. Sapphire Glass. Waterproof to 1220M. Date. Movement: Rolex automatic movement. Bracelet/Strap: Rolex bracelet Oyster Fliplock Box/Papers: Rolex Box and booklet (papers missing but fully authenticated and priced accordingly). Reference numbers: Model number 16600 S/No Fxxxxxx (means 2004) Other Information: One of the most popular after discontinued Rolex Sports Models currently.

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Rolex Datejust 116200

Price: £3195
Condition: Just serviced by our watchmaker so Mint condition. Case/Dial: Stainless Steel case 36mm (plus crown) of the newest Datejust case design which wear slightly larger than the older standard 36mm. Black dial. Sapphire Glass. Polished Bezel. Waterproof to 100M. Roulette date wheel alternates red and black. Movement: Rolex automatic movement. Bracelet/Strap: Rolex Oyster bracelet. Latest Solid Link design with easy link clasp. Box/Papers: Rolex Boxes, booklets and UK papers dated Jan 2007. Rolex UK Service papers Oct 2012 Reference numbers: Model number 116200 S/No Z407xxx Other Information: Basically as you would buy today for around £4600 but at a nice discount.

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Ladies Rolex Datejust 179160

Price: £2795
Condition: Just serviced by our watchmaker and in immaculate condition. Case/Dial: Stainless Steel case 26mm (plus crown). White dial. Waterproof to 100M. Classic smooth Bezel. Movement: Rolex automatic movement - running strongly. Date. Bracelet/Strap: Rolex Oyster bracelet. Is the latest Rolex all solid link design and easylink clasp. Box/Papers: Rolex Boxes (inner and outer), tags, booklets and Papers dated Oct 07. Reference numbers: Model number 179160 S/No Z099xxx Other Information: As you would buy today for around £4100 but at a nice discount.

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Rolex Datejust 16220 Blue Dial

Price: £2395
Condition: This watch is largely unworn since a full Rolex UK service in 2013 so looks immaculate. Case/Dial: Stainless Steel case 36mm (plus crown). Blue dial. Sapphire Glass. Waterproof to 100M. Stainless Steel Bezel. Movement: Rolex automatic movement. Bracelet/Strap: Rolex Jubilee bracelet. Box/Papers: Rolex Box and Rolex UK service papers (June 2013) Reference numbers: Model number 16220 S/No K980xxx (means 2002) Other Information: Nice discount from new price. A lovely everyday Rolex. Under full Rolex International Service Warranty to June 2015 (and thereafter with us)

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Rolex Tudor Heritage Chronograph Grey 70330N

Price: £1995
Condition: In mint condition - worn a handful of times Case/Dial: Stainless Steel case 42mm (plus crown and buttons). Grey dial. Waterproof to 150M Movement: Tudor automatic movement (Chrono and date functions) Bracelet/Strap: Tudor Stainless Steel bracelet and Generic Nato strap Box/Papers: Tudor Boxes (inner and outer), booklets and tag. UK Papers (July 2011).Other Info: Model ref 70330N S/N J415xxx . In case you did not know Tudor is Rolex's sister brand.

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Rolex Oysterdate Precision 6694 Silver Dial Rolex Paperwork

Price: £1895
Condition: This watch has had a clean and service from our watch maker and looks absolutely mint Case/Dial: Stainless Steel case 34mm (plus crown). Silver dial. Plexi Crystal. Movement: Rolex manual wind movement Bracelet/Strap: Rolex Oyster Stainless Steel bracelet Box/Papers: Original Rolex box and sales receipt (May 1987), Rolex UK service papers from 2004 and 1994 Reference numbers: Model number 6694 S/No 830xxxx Other Information: A lovely wearable watch and solid investment piece - very rare with this level of documentation.

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Vintage Rolex Cosmograph Booklet

Price: £450
For the Rolex Cosmograph 6265 6263 6268 Models. Watches in booklet are photographed with folded bracelet and riveted so applicable for the 1970's date range. Booklet really looks almost as good as new - photos tell all. Booklet reference 575-27-31.50432 in English with back page dealer stamp open.

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Vintage Rolex Milgauss Booklet

Price: £450
For the Rolex Milgauss 1019 model. Watch in booklet is photographed with folded bracelet and riveted so applicable from the mid 60s to the mid 70's. Booklet really looks almost as good as new. Booklet reference 575-30-31.50432 in English with back page dealer stamp open

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Vintage Rolex Explorer 1 and 2 Booklet

Price: £425
For the Rolex Explorer 1 and 2 1016 1655 Models. Watches in booklet are photographed with folded bracelet so applicable for the 1970's date range. Explorer 2 in photo is the mark 1 straight hand version. Booklet really looks almost as good as new. Booklet reference 575-30-31.50432 in English with back page dealer stamp open.

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Rolex 1970s Sportsfolio Booklet

Price: £350
Has many interesting discontinued models including Cosmograph, GMT and Orange hand Explorer. 'Mint' condition.

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1970s Rolex Day-Date Booklet

Price: £250
For the Rolex Day-Date models from the 1970s. 'New Old Stock' condition.

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Rolex 1970 Americas Cup Book - Red Submariner

Price: £225
Special Brochure features ad for 'Red' Submariner. Fair condition.

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Rolex brochure - Floating Cosmograph 16520 - 1991

Price: £225
Booklet for rare discontinued 'Floating Cosmograph' model. 'New Old Stock' condition.

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WE BUY VINTAGE ROLEX ACCESSORIES

Price: TBA
Fitzrovia Watches are happy to Buy your unwanted Vintage Rolex Accessories - In the first instance please email chris@fitzroviawatches.co.uk with the details of your watch eg age, condition, model number and photo if possible

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Rolex Retailer Talking Points brochure - 1991

Price: £175
Special Brochure has many interesting discontinued models including the 'Floating Cosmograph' and Oysterquartz. 'New Old Stock' condition.

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Vintage Rolex booklet - GMT Master - 1984

Price: £175
Booklet for now discontinued GMT Master model. 'Mint' condition.

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Rolex Submariner bezel booklet - 1981

Price: £150
1981 - Submariner and GMT bezel instruction booklet. Mint Condition.

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Gold Rolex Submariner Anchor - 1980-90s

Price: £125
1980/90s - Gold Submariner Anchor NB item is not gold itself - for Gold models. 'New old stock' condition.

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Rolex booklet - Oysterquartz - 1970s

Price: £100
Booklet for now discontinued Oysterquartz model. NB Italian language. 'Good' condition.

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Rolex brochure - GMT Master 16750 - 1987

Price: £95
Covering the now discontinued GMT Master model. 'New Old Stock' condition.

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Rolex brochure - Rolex Submariner - 1987

Price: £95
Brochure covering the Submariner and Sea Dweller model range. 'New Old Stock' condition.

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12 Month Warranty from Fitzrovia Watches

Price: TBA
If not still covered by the original Manufacturers Warranty we are proud to offer our own 12 Month Warranty card on all of the Watches we sell.

buy / info



History of Rolex watches

When the company was first formed in 1905 by Hans Wilsdorf it was originally called Wilsdorf & Davis (Wilsdorf’s Brother in Law). The main aim of the company was to develop smaller movements thus moving away from pocket watches and towards wrist watches. The company actually started in London not moving to Switzerland until after WW1.

After submitting their first movement for testing in 1910 it became clear that he main challenges for the wrist watch would be water and dust proofing to enable greater accuracy and reliability. To solve these problems the famous Rolex screw crown and casebook mechanism were developed by Wilsdorf ie the genesis of the ‘Oyster’ concept

To convince potential customers watches were displayed in Shop windows in aquariums!? This theme was mirrored in worldwide advertising. The universal move to waterproof robust watches gave Wilsdorf a great competitive advantage and provided the springboard to future success.

An early Marketing opportunity arose when Mercedes Gleitze swam the English Channel wearing a Rolex Oyster which true to Wilsdorf’s word kept perfect time and waterproofness. Very quickly a large front page advertisement appeared in the Daily Mail proclaiming Rolex as "The Wonder Watch that Defies the Elements: Moisture Proof. Waterproof. Heat Proof. Vibration Proof. Cold Proof. Dust Proof.". These qualities were equally useful to Edmund Hillary when he climbed Everest wearing his Rolex.

The other great innovation that formed part of the Rolex foundation was the ‘Rotor’ which was developed in 1931. The self winding nature of the Rotor gave birth to the term ‘Perpetual’. The Brand then had its 2 strong attributes ie the waterproofing of an ‘Oyster’ and the ease of use of a ‘Perpetual’ movement

Based on these 2 core principles Rolex developed the following watches: -

1933 – Rolex Bubbleback
1945 – Rolex Datejust
1953 – Rolex Explorer
1953 – Rolex Turn-o-graph
1953 – Rolex Submariner
1954 – Rolex Milgauss
1954 – Rolex GMT Master
1956 – Rolex Day Date ‘President’
1960 – Rolex Cosmograph Daytona
1967 – Rolex Sea-Dweller
1970 – Rolex Oysterquartz
1992 – Rolex Yachtmaster

Developing so many popular models so quickly gave Rolex its premier position in the market. The genius of Rolex is not only the initial development but the very subtle design tweaks that keep this core product line up fresh over time.

Now registered as Montres Rolex S.A. the company enjoys a unique family trust lead corporate structure where an obsession with quality and longevity takes precedence over profits thus avoiding the pitfalls that have claimed other watch makers over time.

It is the timeless quality and robustness of the construction which mean that Rolex watches consistently have the best retained value of any pre-owned watches. A Rolex watch is a considerable commitment to buy in the first place but a fantastic and enjoyable investment over time.
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