Quality Rolex Watches & Accessories for Sale
Fitzrovia Watches London stock nearly new and second hand Rolex watches at discount prices. Choose a quality pre-owned watch from our wide range of Rolex watches including Ladies Rolex, Submariner, Daytona, Datejust, Sea Dweller, Yacht-Master, Milgauss, GMT Master and many more.We will Buy your Used Rolex Watch - Modern and Vintage Pre-owned Watches
We also buy pre-owned Rolex watches. Why not part exchange your Rolex wrist watch and choose from one of the best selections of Rolex watches in London today.|
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12 Month Warranty from Fitzrovia Watches
Price: TBA |
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Vintage Rolex Submariner 6536 James Bond era 1958
Price: £9995 |
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Rolex Deepsea 116660 Unworn Condition
Price: £4995 |
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Rolex GMT Master 1675 Vintage 1970 40th Ideal Birthday Gift
Price: £3995 |
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Rolex Submariner Maxi dial 5513 Vintage 1980 30th Birthday Gift
Price: £3995 |
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Rolex GMT2 Ceramic 116710 M Serial
Price: £3895 |
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Price: £3695 |
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Price: £3595 |
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Rolex SeaDweller 16600 Pinhole case
Price: £3595 |
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Price: £2995 |
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Rolex Datejust 16233 18KT SS White Stick Dial
Price: £2895 |
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Rolex Explorer 1 114270 2 Year Warranty
Price: £2695 |
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Gents Rolex Datejust 116200 Black Dial
Price: £2495 |
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Rolex Datejust 16200 White Jubilee Dial
Price: £2295 |
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Ladies Rolex Datejust 69173 Silver Dial
Price: £2295 |
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Rolex Datejust 16234 Diamond Dial 18KT WG Bezel
Price: £2195 |
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Rolex Datejust 16220 Rare Jubilee Dial
Price: £2195 |
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Ladies Rolex Datejust 69173 18KT SS Service Papers
Price: £1995 |
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Rolex Datejust 16234 White Gold Bezel
Price: £1995 |
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Rolex Datejust 16234 Pink Salmon Dial 18KT WG Bezel
Price: £1995 |
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Rolex Midsize Oyster Perpetual 77080
Price: £1995 |
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Price: £1895 |
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Price: £1795 |
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Rolex Cellini 18KT White Gold Watch 51159
Price: £1795 |
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Price: £1795 |
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Rolex Date 1500 Champagne dial
Price: £1795 |
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Rolex Oysterdate Precision 6694
Price: £1695 |
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Ladies Rolex Oyster Perpetual 76080
Price: £1695 |
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Rolex Tudor Chronautic Chronograph
Price: £1495 |
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Vintage 1957 Rolex 6532 Bullseye Perpetual Auto
Price: £1495 |
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Vintage Rolex Air King 5500 Watch
Price: £1495 |
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Vintage Rolex Air King 5500 1950s
Price: £1495 |
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Price: £1395 |
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Price: £1395 |
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Vintage Rolex 1920s 9ct Trench Watch
Price: £1295 |
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Price: TBA |
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Vintage Rolex Cosmograph Booklet
Price: £450 |
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Vintage Rolex Milgauss Booklet
Price: £450 |
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Vintage Rolex Explorer 1 and 2 Booklet
Price: £425 |
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Rolex 1970s Sportsfolio Booklet
Price: £350 |
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Price: £250 |
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Rolex brochure - Floating Cosmograph 16520 - 1991
Price: £225 |
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WE BUY VINTAGE ROLEX ACCESSORIES
Price: TBA |
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Rolex 1970 Americas Cup Book - Red Submariner
Price: £195 |
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Rolex Retailer Talking Points brochure - 1991
Price: £175 |
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Vintage Rolex booklet - GMT Master - 1984
Price: £175 |
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Rolex Submariner bezel booklet - 1981
Price: £125 |
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Gold Rolex Submariner Anchor - 1980-90s
Price: £125 |
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Rolex booklet - Oysterquartz 17000 - 1982
Price: £125 |
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Rolex booklet - Oysterquartz - 1970s
Price: £100 |
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Rolex brochure - GMT Master 16750 - 1987
Price: £95 |
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Rolex brochure - Rolex Submariner - 1987
Price: £95 |
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12 Month Warranty from Fitzrovia Watches
Price: TBA |
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History of Rolex watches
After submitting their first movement for testing in 1910 it became clear that he main challenges for the wrist watch would be water and dust proofing to enable greater accuracy and reliability. To solve these problems the famous Rolex screw crown and casebook mechanism were developed by Wilsdorf ie the genesis of the ‘Oyster’ concept
To convince potential customers watches were displayed in Shop windows in aquariums!? This theme was mirrored in worldwide advertising. The universal move to waterproof robust watches gave Wilsdorf a great competitive advantage and provided the springboard to future success.
An early Marketing opportunity arose when Mercedes Gleitze swam the English Channel wearing a Rolex Oyster which true to Wilsdorf’s word kept perfect time and waterproofness. Very quickly a large front page advertisement appeared in the Daily Mail proclaiming Rolex as "The Wonder Watch that Defies the Elements: Moisture Proof. Waterproof. Heat Proof. Vibration Proof. Cold Proof. Dust Proof.". These qualities were equally useful to Edmund Hillary when he climbed Everest wearing his Rolex.
The other great innovation that formed part of the Rolex foundation was the ‘Rotor’ which was developed in 1931. The self winding nature of the Rotor gave birth to the term ‘Perpetual’. The Brand then had its 2 strong attributes ie the waterproofing of an ‘Oyster’ and the ease of use of a ‘Perpetual’ movement
Based on these 2 core principles Rolex developed the following watches: -
1933 – Rolex Bubbleback
1945 – Rolex Datejust
1953 – Rolex Explorer
1953 – Rolex Turn-o-graph
1953 – Rolex Submariner
1954 – Rolex Milgauss
1954 – Rolex GMT Master
1956 – Rolex Day Date ‘President’
1960 – Rolex Cosmograph Daytona
1967 – Rolex Sea-Dweller
1970 – Rolex Oysterquartz
1992 – Rolex Yachtmaster
Developing so many popular models so quickly gave Rolex its premier position in the market. The genius of Rolex is not only the initial development but the very subtle design tweaks that keep this core product line up fresh over time.
Now registered as Montres Rolex S.A. the company enjoys a unique family trust lead corporate structure where an obsession with quality and longevity takes precedence over profits thus avoiding the pitfalls that have claimed other watch makers over time.
It is the timeless quality and robustness of the construction which mean that Rolex watches consistently have the best retained value of any pre-owned watches. A Rolex watch is a considerable commitment to buy in the first place but a fantastic and enjoyable investment over time.
