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Quality Rolex Watches & Accessories for Sale

Fitzrovia Watches London stock nearly new and second hand Rolex watches at discount prices. Choose a quality pre-owned watch from our wide range of Rolex watches including Ladies Rolex, Submariner, Daytona, Datejust, Sea Dweller, Yacht-Master, Milgauss, GMT Master and many more.

We will Buy your Used Rolex Watch - Modern and Vintage Pre-owned Watches

We also buy pre-owned Rolex watches. Why not part exchange your Rolex wrist watch and choose from one of the best selections of Rolex watches in London today.

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DO YOU HAVE A ROLEX TO SELL

Price: TBA
Fitzrovia Watches London are happy to Buy or Part Exchange your Rolex - best prices paid.

In the first instance please email chris@fitzroviawatches.co.uk with the details of your watch eg age, condition, model number and photo if possible

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12 Month Warranty from Fitzrovia Watches

Price: TBA
If not still covered by the original Manufacturers Warranty we are proud to offer our own 12 Month Warranty card on all of the Watches we sell.

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Rolex 1807 with Factory Diamond dial

Price: £4495
Condition: From 1969/70 this watch is in lovely honest vintage condition. Has just had a light clean and service from our watch maker. Case/Dial:Solid 18KT Gold case 36mm (plus crown). Rare Rolex Factory Original Rolex Diamond Pie Pan dial in gold. Rare 'Bark' Solid 18KT Gold Bezel makes this watch stand out from the crowd. Plexi Glass. Movement: Original Rolex 1556 automatic movement - running to COSC spec (case back shows evidence of at least 5 services over the years). Bracelet/Strap:Genuine new old stock Unworn Rolex Cognac leather strap and Buckle. Box/Papers: Rolex wallet and booklets only (as is normally the case with watches of this age papers are no longer present but the watch has been fully authenticated and priced accordingly). Reference numbers: Model number 1807 (rarer than the usual 1803) S/No 271xxxxx Other Information: The perfect investment watch and a piece you can actually use as a daily wearer no problem. This watch has really been looked after.

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Rolex Datejust 2 116300 UNWORN

Price: £4495
Condition: Unworn with Full Factory Stickers. Case/Dial: Stainless Steel case 41mm (plus crown) of the newest Datejust 2 case design (traditional Datejust is 36mm). Silver dial. Sapphire Glass. Waterproof to 100M. Steel Bezel.Movement: Rolex automatic movement. Bracelet/Strap: Rolex Oyster bracelet. Latest Solid Link design with easy link clasp.Box/Papers: Rolex Box, booklets and Rolex UK papers ( Sep 2016). Reference numbers: Model number 116300 Other Information: Great discount on RRP of £4800 on this sought after dial colour. Under Full Rolex International Warranty to Sep 2021. In stock now and ready to go.

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Ladies Rolex Cellini 18KT YG Bracelet Watch

Price: £2395
Condition: Watch has had a light clean and service and looks immaculate. Case/Dial: Solid 18KT Gold case 22mm wide (plus crown) and 29mm tall. Gold Dial Movement: Rolex manual wind movement. Bracelet/Strap: Rolex Solid 18KT Gold bracelet will fit up to 6.5 inch wrist Box/Papers: Rolex Box (papers missing but fully authenticated and priced accordingly) Reference numbers: S/No 42xxxxx (Means 1976) Other Information: A very affordable Gold Rolex Watch and a nice wearable investment.

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Ladies Rolex Cellini 5310 18KT WG

Price: £1695
Condition: Watch has had a light clean and service and looks immaculate. Case/Dial: Solid 18KT White Gold case 26mm (plus crown). Creme/White Dial Movement: Rolex manual wind movement.
Bracelet/Strap: Rolex Black Leather strap with Original Rolex 18KT White Gold Buckle Box/Papers: Rolex Box (papers missing but fully authenticated and priced accordingly) Reference numbers: Model number 5310 S/No K650xxx (Means 2002) Other Information: A very affordable Gold Rolex Watch and a nice wearable investment.

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Ebay auction of parts boxes dials etc

Price: TBA
Ebay auction of parts, boxes, dial etc

We are having a clear out of various useful collector items that don't appear on our main website. It is all happening over at ebay - please have a look and see if there is something there for you?

http://stores.ebay.co.uk/Fitzrovia-Watches?_rdc=1

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Fitzrovia Luxury Handbags Jewellery and accessories etc

Price: TBA
Please visit our sister site http://fitzrovialuxury.co.uk

Amazing Luxury Handbags, Jewellery and accessories etc.

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12 Month Warranty from Fitzrovia Watches

Price: TBA
If not still covered by the original Manufacturers Warranty we are proud to offer our own 12 Month Warranty card on all of the Watches we sell.

buy / info



History of Rolex watches

When the company was first formed in 1905 by Hans Wilsdorf it was originally called Wilsdorf & Davis (Wilsdorf’s Brother in Law). The main aim of the company was to develop smaller movements thus moving away from pocket watches and towards wrist watches. The company actually started in London not moving to Switzerland until after WW1.

After submitting their first movement for testing in 1910 it became clear that he main challenges for the wrist watch would be water and dust proofing to enable greater accuracy and reliability. To solve these problems the famous Rolex screw crown and casebook mechanism were developed by Wilsdorf ie the genesis of the ‘Oyster’ concept

To convince potential customers watches were displayed in Shop windows in aquariums!? This theme was mirrored in worldwide advertising. The universal move to waterproof robust watches gave Wilsdorf a great competitive advantage and provided the springboard to future success.

An early Marketing opportunity arose when Mercedes Gleitze swam the English Channel wearing a Rolex Oyster which true to Wilsdorf’s word kept perfect time and waterproofness. Very quickly a large front page advertisement appeared in the Daily Mail proclaiming Rolex as "The Wonder Watch that Defies the Elements: Moisture Proof. Waterproof. Heat Proof. Vibration Proof. Cold Proof. Dust Proof.". These qualities were equally useful to Edmund Hillary when he climbed Everest wearing his Rolex.

The other great innovation that formed part of the Rolex foundation was the ‘Rotor’ which was developed in 1931. The self winding nature of the Rotor gave birth to the term ‘Perpetual’. The Brand then had its 2 strong attributes ie the waterproofing of an ‘Oyster’ and the ease of use of a ‘Perpetual’ movement

Based on these 2 core principles Rolex developed the following watches: -

1933 – Rolex Bubbleback
1945 – Rolex Datejust
1953 – Rolex Explorer
1953 – Rolex Turn-o-graph
1953 – Rolex Submariner
1954 – Rolex Milgauss
1954 – Rolex GMT Master
1956 – Rolex Day Date ‘President’
1960 – Rolex Cosmograph Daytona
1967 – Rolex Sea-Dweller
1970 – Rolex Oysterquartz
1992 – Rolex Yachtmaster

Developing so many popular models so quickly gave Rolex its premier position in the market. The genius of Rolex is not only the initial development but the very subtle design tweaks that keep this core product line up fresh over time.

Now registered as Montres Rolex S.A. the company enjoys a unique family trust lead corporate structure where an obsession with quality and longevity takes precedence over profits thus avoiding the pitfalls that have claimed other watch makers over time.

It is the timeless quality and robustness of the construction which mean that Rolex watches consistently have the best retained value of any pre-owned watches. A Rolex watch is a considerable commitment to buy in the first place but a fantastic and enjoyable investment over time.
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