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Quality Rolex Watches & Accessories for Sale

Fitzrovia Watches London stock nearly new and second hand Rolex watches at discount prices. Choose a quality pre-owned watch from our wide range of Rolex watches including Ladies Rolex, Submariner, Daytona, Datejust, Sea Dweller, Yacht-Master, Milgauss, GMT Master and many more.

We will Buy your Used Rolex Watch - Modern and Vintage Pre-owned Watches

We also buy pre-owned Rolex watches. Why not part exchange your Rolex wrist watch and choose from one of the best selections of Rolex watches in London today.

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DO YOU HAVE A ROLEX TO SELL

Price: TBA
Fitzrovia Watches London are happy to Buy or Part Exchange your Rolex - best prices paid.

In the first instance please email chris@fitzroviawatches.co.uk with the details of your watch eg age, condition, model number and photo if possible

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12 Month Warranty from Fitzrovia Watches

Price: TBA
If not still covered by the original Manufacturers Warranty we are proud to offer our own 12 Month Warranty card on all of the Watches we sell.

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Rolex Everose Daytona 116505

Price: £19495
Condition: In lovely overall condition (some wear to the printing on the left hand side of the bezel which is very common and is reflected in the price). Case/Dial: Solid 18KT Everose Gold case 40mm (plus crown). Everose Gold Panda dial. Sapphire Crystal. Waterproof to 100M. Movement: Rolex automatic movement. Bracelet/Strap: [/b ] Rolex Solid 18KT Everose Gold Link Oyster Fliplock Bracelet with latest design clasp [b]Box/Papers: Complete Rolex boxes (inner and outer), Rolex Warranty card/papers (Nov 2013), booklets and tags. Reference numbers: Model number 116505 Other Information: Huge saving on the RRP of £27450.

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18KT Gold Rolex Yachtmaster 16628 Blue Dial Z serial

Price: £12995
Condition: This watch is in excellent condition - just serviced by our watchmaker. Case/Dial: Solid 18KT gold case 40mm (plus crown). Blue dial Sapphire Crystal. Waterproof to 100M. Bezel, hands and hour markers are also solid 18KT gold.Movement: Rolex automatic movement. Bracelet/Strap: Solid 18KT gold Rolex Oyster Fliplock Bracelet. Box/Papers: Rolex box and booklet (original papers missing but fully authenticated and priced accordingly). Reference numbers: Model number 16628 S/No Z9xxxxx (means 2007) Other Information: Amazing value for a solid gold desirable sports Rolex in a sought after dial colour.

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18KT Solid Gold Rolex Yachtmaster 16628

Price: £11995
Condition: This watch is in immaculate condition and has just been serviced. Case/Dial: Solid 18KT gold case 40mm (plus crown). White dial. Sapphire Crystal. Waterproof to 100M. Bezel, hands and hour markers are all solid 18KT gold.Movement: Rolex automatic movement.Bracelet/Strap: Solid 18KT gold Rolex Oyster Fliplock Bracelet - zero stretch - amazing. Box/Papers: Rolex box and booklet (original papers missing but fully authenticated and priced accordingly). Reference numbers: Model number 16628 S/No X52xxxx (means 1991) Other Information: Amazing value for a solid gold desirable sports Rolex - it could easily pass for 2 or 3 years old.

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Rolex Daytona 116523 Factory Diamond MoP dial

Price: £11750
Condition: Worn very sparingly as part of a large collection so mint condition. Case/Dial: Stainless Steel case 40mm (plus crown and buttons). Stunning Rolex Factory Original Diamond and MoP (pale Vanilla) Dial. Sapphire Crystal. Waterproof to 100M. Bezel, hands, hour markers and crowns are all solid 18KT gold. Movement: Rolex automatic movement. Bracelet/Strap: Rolex Oyster Fliplock Bracelet. Latest design 'easy link' solid clasp with solid 18KT gold band. Box/Papers: Rolex boxes (inner and outer), Rolex Papers (March 2004), booklet and tag.Reference numbers: Model number 116523 S/No F027xxx Other Information: Basically as you would buy new today at the rrp of £15850.

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Rolex Daytona White 116523 Rolex Wty

Price: £9995
Condition: Just Back from a Full Rolex UK service so Immaculate condition with its stickers still on. Case/Dial: Stainless Steel case 40mm (plus crown and buttons). White Dial. Sapphire Crystal. Waterproof to 100M. Bezel, hands, hour markers and crowns are all solid 18KT gold.Movement: Rolex automatic movement. Bracelet/Strap: Rolex Oyster Fliplock Bracelet. Of the latest upgraded design where all links including the 18KT gold ones are solid.Box/Papers: Rolex Box, Booklets, Original papers (Dec 2006) and Rolex UK Service Papers (Feb 2018) Reference numbers: Model number 116523 S/No D9xxxxx Other Information: Nice saving on RRP of £12400 with a Rolex International Warranty to Feb 2020.

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Rolex Daytona Black 116523 18KT SS

Price: £9495
Condition: Just service by our watchmaker so immaculate. Case/Dial: Stainless Steel case 40mm (plus crown and buttons). Black Dial. Sapphire Crystal. Waterproof to 100M. Bezel, hands, hour markers and crowns are all solid 18KT gold.Movement: Rolex automatic movement. Bracelet/Strap: Rolex Oyster Fliplock Bracelet. Of the latest upgraded design where all links including the 18KT gold ones are solid.Box/Papers: Rolex Box, Booklets, Original papers (Dec 2006) and Rolex UK Service Papers (Feb 2018) Reference numbers: Model number 116523 S/No Z0xxxxx Other Information: Nice saving on RRP of £12400.

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Rolex Submariner Blue 16613 2007

Price: £7495
Condition: Just had a clean and service from our watchmaker so mint condition. Case/Dial: Stainless Steel case 40mm (plus crown). Blue dial and Bezel. Sapphire Crystal. Waterproof to 300M. Hands, Hour Marker surrounds, Crown and Bezel are all solid 18KT gold. Movement: Rolex automatic movement. Bracelet/Strap: Rolex Oyster Stainless Steel/18KT Gold bracelet - newer design where Gold runs through the clasp and end links are solid Box/Papers: Rolex Box, booklet and Rolex papers dated Jan 2007. Reference numbers: Model number 16613 S/No D549xxx Other Information: Very collectable discontinued design with the new equivalent now costing £9900.

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Rolex Datejust 2 Diamond Dial 116333

Price: £7495
Condition: Has obviously had a quiet life - just needed a very light clean - mint condition. Case/Dial: Stainless Steel/Solid 18KT case 41mm (plus crown). Ivory coloured Rolex Factory original Diamond dial. Sapphire Glass. Waterproof to 100M. Movement: Rolex automatic movement. Bracelet/Strap: Rolex Oyster bracelet Stainless Steel and Solid 18KT Gold. Latest Solid Link design with easy link clasp.Box/Papers: Rolex Boxes, tags booklets and UK papers/card (July 2012).Reference numbers: Model number 116333 Other Information: Great discount on the equivalent RRP of around £12000.

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Rolex Deepsea 116660 Rolex Serviced

Price: £6995
Condition: Worn a handful of times only since a full Rolex Service in Nov 2015 so absolutely immaculate Case/Dial: Stainless Steel case 43mm (plus crown). Black dial (Latest Blue Luminous glow). Domed Sapphire Crystal. Waterproof to 3900M. Ceramic Bezel Movement: Rolex automatic movement. Bracelet/Strap: Rolex Solid Link Oyster Bracelet with latest design clasp Box/Papers: Rolex box and Rolex Service Warranty card/papers (Nov 17), booklets and tags. Reference numbers: Model number 116660 Serial No M99xxxx (means 2009) Other Information: Great saving on current RRP of £8900 with the peace of mind of a Full Rolex International Service Warranty to Nov 2019.

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Rolex Datejust 2 41mm 116333 Wimbledon dial

Price: £6995
Condition: Watch has been worn a handful of times only - mint condition. Case/Dial: Stainless Steel/Solid 18KT case 41mm (plus crown). Sought after Grey/Green/Gold 'Wimbledon' dial. Sapphire Glass. Waterproof to 100M. Movement: Rolex automatic movement. Bracelet/Strap: Rolex Oyster bracelet. Latest Solid Link design with easy link clasp.Box/Papers: Rolex Boxes, tags booklets and EU papers/card (March 2011).Reference numbers: Model number 116333 Other Information: Great discount on RRP for this sought after dial colour.

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Rolex Sea-Dweller 16600 2007 ZSN

Price: £5995
Condition: Absolutely mint condition - has spent most of its life in a large collection. Case/Dial: Stainless Steel case 40mm (plus crown). Black dial. Sapphire Glass. Waterproof to 1220M. Date function. Movement: Rolex automatic movement. Bracelet/Strap: Rolex bracelet Oyster Fliplock Bracelet.Box/Papers: Rolex Box (Inner and Outer), Tag, Booklets and papers dated August 07. Reference numbers: Model number 16600 S/No Z72xxxx Other Information: Towards the end of the run before being discontinued - very collectable.

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Rolex Mid size Yachtmaster 168622 35mm

Price: £3995
Condition: Great overall condition - just serviced by our watchmaker Case/Dial: Stainless Steel case 35mm (plus crown). Platinum dial and platinum bezel. Waterproof to 100m. Sapphire Crystal. Movement: Rolex automatic movement. Bracelet/Strap: Rolex Stainless Steel Oyster fliplock bracelet Box/Papers: Rolex box (papers missing but fully authenticated and priced accordingly) Reference numbers: Model number 168622 S/No D12xxxx (means 2005)Other Information: Hard to find in Midsize..... 35mm case is so versatile.

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Ladies Rolex Datejust 69178 18KT Gold

Price: £3995
Condition: Just serviced - mint condition. Case/Dial: Solid 18KT gold case 26mm (plus crown). Pale Champagne dial. Sapphire Crystal. Waterproof to 100M. All solid 18KT gold. Movement: Rolex automatic movement. Quick set date. Bracelet/Strap: Rolex Solid 18KT Gold Oyster bracelet (will fit up to 16cm) Box/Papers: Rolex Box and booklet (papers missing but fully authenticated and priced accordingly) Reference numbers: Model number 69178 S/No E804xxx (Means 1990) Other Information: A lovely wearable watch and just Beautiful. Equivalent RRP today around £22,000.

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Rolex Datejust 116200 36mm Rhodium Dial

Price: £3795
Condition: Just serviced by our watchmaker so Mint condition. Case/Dial: Stainless Steel case 36mm (plus crown) of the newest Datejust case design which wear slightly larger than the older standard 36mm. Rhodium Grey dial. Sapphire Glass. Polished Bezel. Waterproof to 100M. Movement: Rolex automatic movement. Bracelet/Strap: Rolex Oyster bracelet. Latest Solid Link design with easy link clasp. Box/Papers: Rolex Boxes, booklets and papers (April 2007). Reference numbers: Model number 116200 S/No Z36xxxx Other Information: Basically as you would buy today for around £4900 but at a nice discount.

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Rolex 114300 39mm Red Grape

Price: £3495
Condition: Been worn twice only and still maintains some of its factory stickers. Case/Dial: Stainless Steel case 39mm (plus crown). Red Grape dial. Sapphire Crystal. Waterproof to 100M. Movement: Rolex automatic movement - latest parachrome +2/-2 secs day cosc version. Bracelet/Strap: Rolex Stainless Steel Oyster bracelet. Box/Papers: Rolex Box, Booklets and Rolex papers/card (Aug 2017) Reference numbers: Model number 114300 Other Information: RRP £4150. Under Full Rolex International Warranty to Aug 2022. A very sought after model and dial colour.

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Rolex Ladies Yachtmaster 169622 Platinum Bezel

Price: £2995
Condition: Has just been serviced by our watchmaker and is in mint condition Case/Dial: Stainless Steel case 29mm. Silver dial and platinum bezel. Waterproof to 100m. Sapphire Crystal. Movement: Rolex automatic movement. Bracelet/Strap: Rolex Stainless Steel Oyster bracelet Box/Papers: Rolex Box (papers missing but fully authenticated and priced accordingly) Reference numbers: Model number 169622 S/No P707xxx (means year 2000) Other Information: Basically the same as you would buy new today for £6350.... but without the depreciation.

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Rolex Air King 14000 White Dial

Price: £2595
Condition: Has just had a clean, polish and service from our Watchmaker and is mint Case/Dial: Stainless Steel case 34mm (plus crown). White dial. Sapphire Crystal.Movement: Rolex automatic movement. Bracelet/Strap: Rolex Oyster Stainless Steel bracelet Box/Papers: Rolex Box and Papers (dated Oct 1996). Reference numbers: Model number 14000 S/No X247xxx Other Information: A very affordable Rolex with its original Papers.

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12 Month Warranty from Fitzrovia Watches

Price: TBA
If not still covered by the original Manufacturers Warranty we are proud to offer our own 12 Month Warranty card on all of the Watches we sell.

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History of Rolex watches

When the company was first formed in 1905 by Hans Wilsdorf it was originally called Wilsdorf & Davis (Wilsdorf’s Brother in Law). The main aim of the company was to develop smaller movements thus moving away from pocket watches and towards wrist watches. The company actually started in London not moving to Switzerland until after WW1.

After submitting their first movement for testing in 1910 it became clear that he main challenges for the wrist watch would be water and dust proofing to enable greater accuracy and reliability. To solve these problems the famous Rolex screw crown and casebook mechanism were developed by Wilsdorf ie the genesis of the ‘Oyster’ concept

To convince potential customers watches were displayed in Shop windows in aquariums!? This theme was mirrored in worldwide advertising. The universal move to waterproof robust watches gave Wilsdorf a great competitive advantage and provided the springboard to future success.

An early Marketing opportunity arose when Mercedes Gleitze swam the English Channel wearing a Rolex Oyster which true to Wilsdorf’s word kept perfect time and waterproofness. Very quickly a large front page advertisement appeared in the Daily Mail proclaiming Rolex as "The Wonder Watch that Defies the Elements: Moisture Proof. Waterproof. Heat Proof. Vibration Proof. Cold Proof. Dust Proof.". These qualities were equally useful to Edmund Hillary when he climbed Everest wearing his Rolex.

The other great innovation that formed part of the Rolex foundation was the ‘Rotor’ which was developed in 1931. The self winding nature of the Rotor gave birth to the term ‘Perpetual’. The Brand then had its 2 strong attributes ie the waterproofing of an ‘Oyster’ and the ease of use of a ‘Perpetual’ movement

Based on these 2 core principles Rolex developed the following watches: -

1933 – Rolex Bubbleback
1945 – Rolex Datejust
1953 – Rolex Explorer
1953 – Rolex Turn-o-graph
1953 – Rolex Submariner
1954 – Rolex Milgauss
1954 – Rolex GMT Master
1956 – Rolex Day Date ‘President’
1960 – Rolex Cosmograph Daytona
1967 – Rolex Sea-Dweller
1970 – Rolex Oysterquartz
1992 – Rolex Yachtmaster

Developing so many popular models so quickly gave Rolex its premier position in the market. The genius of Rolex is not only the initial development but the very subtle design tweaks that keep this core product line up fresh over time.

Now registered as Montres Rolex S.A. the company enjoys a unique family trust lead corporate structure where an obsession with quality and longevity takes precedence over profits thus avoiding the pitfalls that have claimed other watch makers over time.

It is the timeless quality and robustness of the construction which mean that Rolex watches consistently have the best retained value of any pre-owned watches. A Rolex watch is a considerable commitment to buy in the first place but a fantastic and enjoyable investment over time.
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