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Quality Rolex Watches & Accessories for Sale

Fitzrovia Watches London stock nearly new and second hand Rolex watches at discount prices. Choose a quality pre-owned watch from our wide range of Rolex watches including Ladies Rolex, Submariner, Daytona, Datejust, Sea Dweller, Yacht-Master, Milgauss, GMT Master and many more.

We will Buy your Used Rolex Watch - Modern and Vintage Pre-owned Watches

We also buy pre-owned Rolex watches. Why not part exchange your Rolex wrist watch and choose from one of the best selections of Rolex watches in London today.

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DO YOU HAVE A ROLEX TO SELL

Price: TBA
Fitzrovia Watches London are happy to Buy or Part Exchange your Rolex - best prices paid.

In the first instance please email chris@fitzroviawatches.co.uk with the details of your watch eg age, condition, model number and photo if possible

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12 Month Warranty from Fitzrovia Watches

Price: TBA
If not still covered by the original Manufacturers Warranty we are proud to offer our own 12 Month Warranty card on all of the Watches we sell.

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Rolex Submariner Ceramic Blue 116613

Price: £8595
Condition: Just had a clean and service so watch in mint condition.Case/Dial: Latest design Stainless Steel Maxi case 40mm (plus crown) - wears slightly larger than the traditional Submariner. Blue (1st edition Matte Blue - preferred by many) dial and Bezel. Sapphire Crystal. Waterproof to 300M. Hands, Hour Marker surrounds, Crown and Bezel are all solid 18KT gold. Movement: Rolex automatic movement. Bracelet/Strap: Rolex Oyster Stainless Steel/18KT Gold bracelet - solid links and the Latest slidelock clasp Box/Papers: Rolex Boxes (inner and outer) and papers (Jan 2011) Reference numbers: Model number 116613 Other Information: Current RRP of £9900.

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Rolex Explorer 2 216570 Black Dial

Price: £5495
Condition: Nice condition - worn sparingly. Case/Dial: Stainless Steel case 42mm (plus crown). Black dial. Sapphire Glass. Waterproof to 100M. The orange hand is for displaying GMT or a second timezone.Movement: Rolex automatic movement. Bracelet/Strap: Rolex bracelet Oyster Fliplock - latest design where all links are solid. Box/Papers: Rolex Boxes Inner and Outer, tags. booklets and Rolex UK papers dated 2011 Reference numbers: Model number 216570 Other Information: Nice saving on RRP of £5950.

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Ladies Rolex President Datejust 69178 factory Diamond Dial

Price: £4995
Condition: Just serviced by our watchmaker and in lovely condition. Case/Dial: Solid 18KT gold case 26mm (plus crown). Rolex Factory Original Diamond Dial Blue dial. Sapphire Crystal. Waterproof to 100M. Movement: Rolex automatic movement. Quick set date. Bracelet/Strap: Rolex Solid 18KT Gold President bracelet concealed coronet clasp design (will currently fit up to 15cm inch wrist) Box/Papers: Rolex Box, Booklets, tags and Rolex UK papers Dated Oct 1995. Reference numbers: Model number 69178 S/No S954xxx Other Information: A lovely wearable watch and just Beautiful. Equivalent cost today of around £20,000.

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Rolex Explorer 2 16570 Black dial Fliplock bracelet

Price: £3995
Condition: Just back from a service with our watchmaker so mint condition. Case/Dial: Stainless Steel case 40mm (plus crown). Black dial. Sapphire Glass. Waterproof to 100M. In case anyone doesn't know the red hand is for displaying GMT or a second timezone.Movement: Rolex automatic movement. Bracelet/Strap: Rolex Oyster bracelet with solid end links and fliplock clasp. Box/Papers: Rolex Box (papers missing but fully authenticated and priced accordingly) Reference numbers: Model number 16570 S/No Yxxxxxx (means 2003) Other Information: Discontinued and very collectable.

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12 Month Warranty from Fitzrovia Watches

Price: TBA
If not still covered by the original Manufacturers Warranty we are proud to offer our own 12 Month Warranty card on all of the Watches we sell.

buy / info



History of Rolex watches

When the company was first formed in 1905 by Hans Wilsdorf it was originally called Wilsdorf & Davis (Wilsdorf’s Brother in Law). The main aim of the company was to develop smaller movements thus moving away from pocket watches and towards wrist watches. The company actually started in London not moving to Switzerland until after WW1.

After submitting their first movement for testing in 1910 it became clear that he main challenges for the wrist watch would be water and dust proofing to enable greater accuracy and reliability. To solve these problems the famous Rolex screw crown and casebook mechanism were developed by Wilsdorf ie the genesis of the ‘Oyster’ concept

To convince potential customers watches were displayed in Shop windows in aquariums!? This theme was mirrored in worldwide advertising. The universal move to waterproof robust watches gave Wilsdorf a great competitive advantage and provided the springboard to future success.

An early Marketing opportunity arose when Mercedes Gleitze swam the English Channel wearing a Rolex Oyster which true to Wilsdorf’s word kept perfect time and waterproofness. Very quickly a large front page advertisement appeared in the Daily Mail proclaiming Rolex as "The Wonder Watch that Defies the Elements: Moisture Proof. Waterproof. Heat Proof. Vibration Proof. Cold Proof. Dust Proof.". These qualities were equally useful to Edmund Hillary when he climbed Everest wearing his Rolex.

The other great innovation that formed part of the Rolex foundation was the ‘Rotor’ which was developed in 1931. The self winding nature of the Rotor gave birth to the term ‘Perpetual’. The Brand then had its 2 strong attributes ie the waterproofing of an ‘Oyster’ and the ease of use of a ‘Perpetual’ movement

Based on these 2 core principles Rolex developed the following watches: -

1933 – Rolex Bubbleback
1945 – Rolex Datejust
1953 – Rolex Explorer
1953 – Rolex Turn-o-graph
1953 – Rolex Submariner
1954 – Rolex Milgauss
1954 – Rolex GMT Master
1956 – Rolex Day Date ‘President’
1960 – Rolex Cosmograph Daytona
1967 – Rolex Sea-Dweller
1970 – Rolex Oysterquartz
1992 – Rolex Yachtmaster

Developing so many popular models so quickly gave Rolex its premier position in the market. The genius of Rolex is not only the initial development but the very subtle design tweaks that keep this core product line up fresh over time.

Now registered as Montres Rolex S.A. the company enjoys a unique family trust lead corporate structure where an obsession with quality and longevity takes precedence over profits thus avoiding the pitfalls that have claimed other watch makers over time.

It is the timeless quality and robustness of the construction which mean that Rolex watches consistently have the best retained value of any pre-owned watches. A Rolex watch is a considerable commitment to buy in the first place but a fantastic and enjoyable investment over time.
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