Quality Rolex Watches & Accessories for Sale

Fitzrovia Watches London stock nearly new and second hand Rolex watches at discount prices. Choose a quality pre-owned watch from our wide range of Rolex watches including Ladies Rolex, Submariner, Daytona, Datejust, Sea Dweller, Yacht-Master, Milgauss, GMT Master and many more.

We will Buy your Used Rolex Watch - Modern and Vintage Pre-owned Watches

We also buy pre-owned Rolex watches. Why not part exchange your Rolex wrist watch and choose from one of the best selections of Rolex watches in London today.

Please click on the thumbnail images to enlarge.

DO YOU HAVE A ROLEX TO SELL

Price: TBA
Fitzrovia Watches London are happy to Buy or Part Exchange your Rolex - best prices paid.

In the first instance please email chris@fitzroviawatches.co.uk with the details of your watch eg age, condition, model number and photo if possible

12 Month Warranty from Fitzrovia Watches

Price: TBA
If not still covered by the original Manufacturers Warranty we are proud to offer our own 12 Month Warranty card on all of the Watches we sell.

Ladies Rolex Rose Gold President Datejust 179175 UNWORN

Price: £9995
ON SALE reduced from ~~£10,995~~ to £9,995 - NB On sale for limited time only so buy now before it goes!?

Condition: Unworn with Rolex factory protective plastic seals still in place Case/Dial: Solid 18KT Rose Gold case 26mm (plus crown). Lovely White Roman Rolex dial. Sapphire Crystal. Waterproof to 100M.Movement: Rolex automatic movement - running strongly. Bracelet/Strap: Solid 18KT Rose Gold President Bracelet with the hidden coronet clasp.Box/Papers: Rolex boxes (inner and outer), UK papers and booklets Reference numbers: Model number 179175 Other Information: Fantastic saving on the RRP of around £16,600 with the peace of mind of a 2 year Rolex International Warranty.

18KT Gold Rolex Submariner 16808

Price: £8995
Condition: Has been worn a handful of times since a Full Rolex UK service in 2006 and is therefore in great condition Case/Dial: Solid 18KT gold case 40mm (plus crown). Blue Dial. Sapphire Crystal. Waterproof to 300M. Bezel, hands, hour markers and crown are all solid 18KT gold.Movement: Rolex automatic movement - running strongly - date feature.Bracelet/Strap: Solid 18KT gold Rolex Oyster Fliplock Bracelet. Box/Papers: Original Rolex boxes Inner and outer, UK Rolex service papers from 2006. Reference numbers: Model number 16808 S/No 64xxxxx (means 1980) Other Information: Equivalent model today would cost around £21,000?!?

Rolex President Day Date 18078 18KT Yellow Gold

Price: £7995
Condition: Has been worn a handful of times since a Full Rolex UK service in 2009 and is therefore in great condition Case/Dial: Solid 18KT gold case 36mm (plus crown). Original Rolex Black Diamond Dial (NOT afterset). Sapphire Crystal. Waterproof to 100M. Bezel, hands, hour markers and crown are all solid 18KT gold.Movement: Superb original Rolex automatic movement - running strongly - day and date features.Bracelet/Strap: Original solid 18KT gold Rolex President Bracelet.Box/Papers: Original Rolex boxes Inner and outer, UK Rolex service papers from 2009 and 1997 and booklets. Reference numbers: Model number 18078 S/No 54xxxxx (means 1978) Other Information: Equivalent model today would cost around £22,000?!?

Rolex Daytona 116523 Black Dial

Price: £6495
Condition: Just serviced by our Watchmaker so immaculate condition. Case/Dial: Stainless Steel case 40mm (plus crown and buttons). Lovely Black Dial. Sapphire Crystal is perfect. Waterproof to 100M. Bezel, hands, hour markers and crowns are all solid 18KT gold. Movement: Rolex automatic movement - running strongly. Bracelet/Strap: Rolex Oyster Fliplock Bracelet. Latest design 'easy link' solid clasp with solid 18KT gold band. Box/Papers: Rolex boxes (inner and outer), UK Papers (June 2003), booklet and tag.Reference numbers: Model number 116523 S/No Y645xxx Other Information: Basically as you would buy new today at around £9800?!?

Vintage Rolex Submariner Date 1680 1978

Price: £4395
Condition: From 1978 this watch is in great condition for it's age. Has just had a service from our watch maker. Case/Dial: Stainless Steel case 40mm (plus crown). Stunning original Matte Tritium Dial and hands. Original faded Bezel insert (can be replaced with a new one if you prefer). Plexi Glass.Movement: Rolex automatic movement - running strongly. Bracelet/Strap: Rolex 93150 Fliplock Oyster Bracelet. Box/Papers: Original box (papers missing but priced accordingly).Reference numbers: Model number 1680 S/No 586xxxx Other Information: A very collectable watch and future investment but something you don't have to be frightened about actually wearing?!?

Rolex Submariner Bi Metal 16613 Black

Price: £4395
Condition: A barely worn one owner watch in amazing honest original condition - case never polished.Case/Dial: Stainless Steel case 40mm (plus crown). Black dial and Bezel. Sapphire Crystal. Waterproof to 300M. Hands, Hour Marker surrounds, Crown and Bezel are all solid 18KT gold. Movement: Rolex automatic movement - running strongly. Bracelet/Strap: Rolex Oyster Stainless Steel/18KT Gold bracelet Box/Papers: Rolex Boxes (inner and outer), booklets, anchor, original sales receipt and Rolex UK papers (Feb 1993) Reference numbers: Model number 16613 S/No X488xxx Other Information: )ne of the best examples of these we have seen for some time.

Rolex Submariner Date 16610 V Serial

Price: £3995
Condition: Mint condition. Case/Dial: Stainless Steel case 40mm (plus crown). Stunning Black dial. Sapphire Glass. Waterproof to 300M. Date window.Movement: Rolex automatic movement - running strongly.Bracelet/Strap: Original Rolex 93250 bracelet Oyster Fliplock with solid endlinks. Box/Papers: Rolex Boxes (Inner and Outer), tag. booklets and UK Rolex papers/card dated July 2010 .Reference numbers: Model number 16610 S/No V925xxx Other Information: The last 16610 design with Serial Number engraving on the Inner rehault ring. As with all discontinued Rolex sports models values are rising quickly so pick one up now whilst you can at a sensible price. Under Rolex international warranty to July 2012 (and thereafter with us).

Vintage 18KT Gold Rolex Oyster Perpetual 1002 8

Price: £3795
Condition: Immaculate condition. Has just had a light clean and service from our watch maker. Case/Dial: Solid 18KT Gold case 34mm (plus crown). Gold dial. 18KT Gold Bezel. The Gold has mellowed to a lovely colour. Plexi Glass. Movement: Rolex automatic movement - running strongly.Bracelet/Strap: Brown Leather Rolex strap and Rolex Gold plated buckle. Box/Papers: Rolex Box and papers (dated Jan 1980). Plus Rolex UK Service papers from 1984 and 1998 Reference numbers: Model number 1002/8 S/No 283xxxxx Other Information: The perfect investment watch - you can actually use as a daily wearer no problem.

Rolex Explorer 2 16570 Black dial Rolex Wty

Price: £3795
Condition: Just back from a Full Rolex UK service so immaculate. Case/Dial: Stainless Steel case 40mm (plus crown). Black dial. Sapphire Glass. Waterproof to 100M. In case anyone doesn't know the red hand is for displaying GMT or a second timezone.Movement: Rolex automatic movement - running strongly. Bracelet/Strap: Rolex bracelet Oyster Fliplock (latest design with solid end links). Box/Papers: Rolex Boxes Inner and Outer, tags. booklets and Rolex UK papers dated Feb 2006 and Rolex UK Service papers (Dec 2011) Reference numbers: Model number 16570 S/No D227xxx Other Information: Newly discontinued and very collectable - the last of this model before the engraving on the inner rehalt ring. Full Rolex International Service Warranty to Dec 2013.

Ladies Rolex Perpetual 67198 Solid 18KT Gold 1990

Price: £3695
Condition: This watch has had a clean and polish from our watch maker and looks lovely. Case/Dial: 18KT gold case 24mm (plus crown). Stunning original Gold dial. Sapphire Crystal. Waterproof to 100M. All solid 18KT gold. Movement: Rolex automatic movement - running strongly.Bracelet/Strap: Rolex 18KT Jubilee bracelet. Latest concelaed clasp design Box/Papers: Rolex Box and Booklet (papers missing but priced accordingly) Reference numbers: Model number 67198 S/No L536xxx (means 1990 - perfect for a 21st Birthday Gift) Other Information: A lovely wearable watch and just Beautiful. Basically as would buy today for around £13,000.

Rolex Milgauss 116400 White Dial

Price: £3495
Condition: From Apr 2008 this one owner watch is in virtually unworn condition. Case/Dial: Stainless Steel case 40mm (plus crown). Stunning White dial. Sapphire Glass. Waterproof to 100M. Movement: Superb Rolex automatic movement - running strongly. Bracelet/Strap: Rolex Oyster bracelet - newer design with solid links and easy link clasp. .Box/Papers: Full UK Box and papers dated 11/4/08.Reference numbers: Model number 116400 S/No M251xxx Other Information: As you would buy today for around £4700 but at a nice discount?!?.

Vintage 14KT Gold Rolex Date 6827 Midsize

Price: £2995
Condition: Immaculate condition. Has just had a light clean and service from our watch maker. Case/Dial: Solid 14KT Gold case 31mm (plus crown). Gold dial. 14KT Gold Bezel. The Gold has mellowed to a lovely colour. Plexi Glass. Movement: Rolex automatic movement - running strongly.Bracelet/Strap: Non Rolex strap and buckle. Box/Papers: Rolex Box and papers missing but priced accordingly - will come in a nice presentation box Reference numbers: Model number 6827 S/No 389xxxxx (means around 1975) Other Information: The perfect investment watch - you can actually use as a daily wearer no problem. Midsize watch for Gents or Ladies.

Vintage Rolex Bubbleback SS

Price: £2995
Condition: From the late 1940s this watch has just had a service from our watchmaker and is in lovely condition. Case/Dial: Stainless Steel case 32mm (plus crown). Creme dial. Plexi Glass. Movement: Rolex automatic movement - running strongly. Bracelet/Strap: Rolex vintage rivet link Oyster Bracelet. Box/Papers: Vintage Rolex Box (papers missing but priced accordingly). Reference numbers: Model number 6050 S/No 52xxxx Other Information: A lovely wearable watch and a fantastic investment going forward - The Bubbleback was Rolex's first Automatic Watch and hard to find in this condition.

Ladies Rolex Datejust 179160 Latest Model

Price: £2795
Condition: This watch has only been worn a few times and looks basically as good as new. Case/Dial: Stainless Steel case 26mm (plus crown). Silver dial. Waterproof to 100M. Classic smooth Bezel. Movement: Superb Rolex automatic movement - running strongly. Bracelet/Strap: Rolex Oyster bracelet. Is the very latest Rolex all solid link design with comfort clasp. Box/Papers: Rolex Boxes (inner and outer), booklets and Rolex EU Papers dated May 2007. Reference numbers: Model number 179160 S/No Z012xxx Other Information: As you would buy today for around £4200 but at a nice discount?!?

Rolex Date 14233 Oyster Perpetual White Dial

Price: £2695
Condition: This watch has had a service from our watch maker and looks great Case/Dial: Stainless Steel case 34mm (plus crown). White dial. Sapphire Crystal. Hands, Hour Marker surrounds, Crown and Bezel are all solid 18KT gold. Movement: Rolex automatic movement - running strongly Bracelet/Strap: Rolex Oyster Stainless Steel/18KT Gold bracelet Box/Papers: Rolex Box, Rolex UK papers (Feb 2003), Rolex UK Service papers (June 2008) Reference numbers: Model number 14233 S/No T309xxx Other Information: A lovely wearable watch. Similar to what you would buy today for around £5700.

Ladies Rolex Datejust 79174 Pink Dial Rolex Warranty

Price: £2395
Condition: This watch is largely unworn since a full Rolex UK service in August. Case/Dial: Stainless Steel case 26mm (plus crown). Pink dial. Sapphire Crystal. Waterproof to 100M. Solid 18KT White Gold Bezel. Date Movement: Rolex automatic movement - running strongly. Bracelet/Strap: Rolex Stainless Steel Jubilee bracelet. Box/Papers: Rolex Boxes (Inner and Outer). Rolex UK Service papers (August 2011) (original papers missing but priced accordingly) Reference numbers: Model number 79174 S/No F141xxx (means 2004) Other Information: A lovely wearable watch and just Beautiful. Similar to what you would buy today for around £3800. Under Full Rolex International Service Warranty to Aug 2013.

Ladies Rolex Datejust 69173 21st Birthday 1991

Price: £2395
Condition: This watch has had a clean, service and polish from our is absolutely mint. Case/Dial: Stainless Steel case 26mm (plus crown). Classic Gold/Champagne dial. Sapphire Crystal. Waterproof to 100M. Hands, Hour Marker surrounds, Crown and Bezel are all solid 18KT gold. Movement: Superb original Rolex automatic movement - running strongly. Quick set date. Bracelet/Strap: Original Rolex Stainless Steel/18KT Gold ref Jubilee bracelet Box/Papers: Rolex Boxes (Inner and Outer) and booklets Rolex UK papers dated May 1991 Reference numbers: Model number 69173 S/No E501xxx Other Information: A lovely wearable watch and just Beautiful. Similar to what you would buy today for around £6000. Perfect for a 21st Birthday Gift.

Rolex Date 15210 Engine turned Bezel

Price: £2295
Condition: This watch has just had a service from our watchmaker and looks mint. Case/Dial: Stainless Steel case 34mm (plus crown). Black dial. Sapphire Crystal. Engine turned Bezel. Date. Waterproof to 100M. Movement: Rolex automatic movement - running strongly. Bracelet/Strap: Rolex Stainless Steel Oyster bracelet. Box/Papers: Rolex boxes, Rolex UK Papers (dated May 2006) , booklet and tags. Reference numbers: Model number 15210 S/No D663xxxx Other Information: Nice saving on equivalent list price today of around £4400.

Rolex Oyster Perpetual 1003 from 1990

Price: £1995
Condition: Just Back from a Service from our Watch maker - this watch looks pretty much as good as new - look original factory case back sticker still in place. Case/Dial: Stainless Steel case 34mm (plus crown). Silver dial. Waterproof to 100M. Engine turned Bezel. Plexi Crystal. Movement: Superb Rolex automatic movement - running strongly. Bracelet/Strap: Rolex Oyster bracelet Box/Papers: Rolex Box and papers (May 1990)Reference numbers: Model number 1003 S/No R786xxx Other Information: Similar to what you would buy today for around £3800. Perfect 21st Birthday Gift.

Rolex Ladies date 79240 White Roman dial

Price: £1995
Condition: This watch has just had a service, clean and polish from our watchmaker and really looks great. Case/Dial: Stainless Steel case 26mm (plus crown). White Roman dial. Waterproof to 100m. Sapphire Crystal. Movement: Rolex automatic movement - running strongly. All functions work sharply as they should - quick set date. Bracelet/Strap: Rolex Stainless Steel Jubilee bracelet Box/Papers: Rolex box, booklets and papers (dated Dec 1999). Reference numbers: Model number 79240 S/No A383xxx Other Information: A lovely wearable robust watch and a fantastic investment going forward - basically the same as you would buy new today for around £4600.... but without the depreciation?!?

Ladies Rolex Date 79160

Price: £1995
Condition: This watch is largely unworn since a full Rolex UK service and basically looks as good as new. Case/Dial: Stainless Steel case 26mm (plus crown). Stunning Bronze/Copper dial. Sapphire Crystal. Waterproof to 100M. Movement: Rolex automatic movement - running strongly. Bracelet/Strap: Rolex Stainless Steel Oyster bracelet. Box/Papers: Original Rolex Boxes (Inner and Outer). UK Rolex Service papers (May 2008) Reference numbers: Model number 79160 S/No K700xxx (means 2002) Other Information: A lovely wearable watch and just Beautiful. Similar to what you would buy today for around £4000.

Rolex Datejust 16220 Bronze Dial

Price: £1995
Condition: This watch has had a light clean and service looks great. Case/Dial: Stainless Steel case 36mm (plus crown). Lovely Bronze dial. Sapphire Glass. Waterproof to 100M. Stainless Steel Bezel. Movement: Rolex automatic movement - running strongly. Bracelet/Strap: Rolex Jubilee bracelet. Box/Papers: Rolex Box and booklet (papers missing but priced accordingly) Reference numbers: Model number 16220 S/No L969xxx (means 1990/91) Other Information: Nice discount from new price and a lovely dial colour. Would make a nice 21st Birthday gift.

Ladies Rolex non Date Blue dial 76080

Price: £1895
Condition: This watch has just had a service, clean and polish from our watchmaker and really looks as good as new. Case/Dial: Stainless Steel case 26mm (plus crown). Lovely Blue dial. Waterproof to 100m. Sapphire Crystal. Polished bezel. Movement: Rolex automatic movement - running strongly. Bracelet/Strap: Rolex Stainless Steel Jubilee bracelet Box/Papers: Rolex Box and booklet (papers missing but priced accordingly). Reference numbers: Model number 76080 S/No K745xxx (means 2002) Other Information: A lovely wearable robust watch and a fantastic investment going forward - basically the same as you would buy new today for around £3600.... but without the depreciation?!?

Ladies Rolex Oyster Perpetual 67180

Price: £1795
Condition: This watch has had a clean and polish from our watch maker and is in mint condition. Case/Dial: Stainless Steel case 24mm (plus crown). Stunning original White dial. Sapphire Crystal. Waterproof to 100M. Movement: Rolex automatic movement - running strongly. Bracelet/Strap: Original Rolex Stainless Steel Oyster bracelet. Box/Papers:Rolex factory tag and booklet (papers missing but priced accordingly) will come in a nice presentation box Reference numbers: Model number 67180 S/No X868xxx (means 1991) Other Information: A lovely wearable watch and just Beautiful. Similar to what you would buy today for around £3000.

Rolex Tudor Chronograph 20300

Price: £1795
Condition: Unworn - factory plastics still in place Case/Dial: Stainless Steel case 42mm (plus crown and buttons). Grey dial. Waterproof to 150M Movement: Tudor automatic movement (Chrono and date functions) Bracelet/Strap: Tudor Stainless Steel oyster style bracelet Box/Papers: Tudor Boxes (inner and outer), booklets and tag. EU Papers (Feb 2011).Other Info: Model ref 20300 S/N H767xxx . In case you did not know Tudor is Rolex's sister brand that is still sold all over the world (but not the UK or US) hence hard to find in this country. Under full International Warranty to Feb 2013.

Ladies Rolex Date 69240 Grey Line Dial

Price: £1795
Condition: This watch had a light clean and service from our Watchmaker and is in lovely mint condition Case/Dial: Stainless Steel case 26mm (plus crown). Dark Grey line dial. Sapphire Glass. Waterproof to 100M. Stainless Steel Bezel. Movement: Rolex automatic movement - running strongly. Bracelet/Strap: Rolex Jubilee bracelet Box/Papers: Rolex Box and booklet (papers missing but priced accordingly) Reference numbers: Model number 69240 S/No T1xxxxx (means 1996/97) Other Information: Basically as you would buy today for around £4000 but at a nice discount?!?

Rolex Oysterdate Precision 6694 Blue Dial

Price: £1695
Condition: This watch has had a clean and service from our watch maker and looks mint Case/Dial: Stainless Steel case 34mm (plus crown). Blue dial. Plexi Crystal. Movement: Rolex manual wind movement - running strongly Bracelet/Strap: Rolex Oyster Stainless Steel folded link bracelet Box/Papers: Missing but priced accordingly(will come in a nice presentation box) Reference numbers: Model number 6694 S/No 55xxxxx (means 1978) Other Information: A lovely wearable watch and solid investment piece.

Rolex 9ct Ladies Dress Watch

Price: £1495
Condition: From the late 1950s this watch is in lovely condition. Case/Dial: 9ct Gold case 23mm (plus crown). Gold dial. Plexi Glass. Movement: Rolex manual movement - running Strongly. Bracelet/Strap: Rolex 9ct Gold bracelet Box/Papers: Box and papers missing but priced accordingly (will be shipped in a nice presentation box). Reference numbers: S/No 89xxx Other Information: A lovely and great value all gold Rolex.

Ladies Rolex Oyster Perpetual

Price: £1395
Condition: This watch has had a clean and polish form our watch maker and looks nice. Case/Dial: Stainless Steel case 24mm (plus crown). Classic original Gold dial. Plexi Crystal. Hands, Hour Marker surrounds, Crown and Bezel are all solid 18KT gold. Movement: Superb original Rolex automatic movement - running strongly. b]Bracelet/Strap:[/b] Original Rolex Stainless Steel/18KT Gold Jubilee bracelet - very stretched but wearable Box/Papers: None - but will come in a nice gift box Reference numbers: S/No 752xxxx (means 1982) Other Information: A nice affordable and wearable Rolex.

Rolex Vintage Precision Watch 1940s 9ct Gold

Price: £1395
Condition: From the 1940s this Watch is in nice honest vintage condition. Case/Dial: 9ct Gold case 30mm (plus crown). Creme/biege patina dial. Plexi Glass. Movement: Superb original Rolex manual movement -running. Bracelet/Strap: Plain leather strap Box/Papers: Box and papers missing but priced accordingly (will be shipped in a nice box). Reference numbers: S/No 421xxx Other Information: A lovely and affordable gold Rolex.

Vintage Rolex Speedking Watch 5056

Price: £1295
Condition: From the late 1950s this Watch is in nice honest vintage condition. Case/Dial: Stainless Steel case 29mm (plus crown). Creme dial. Plexi Glass. Movement: Superb original Rolex manual movement -running. Bracelet/Strap: Plain leather strap Box/Papers: Box and papers missing but priced accordingly (will be shipped in a nice box). Reference numbers: S/No 629xxx Model 5056 Other Information: A lovely and affordable Vintage Rolex.

Vintage Rolex 1920s 9ct Trench Watch

Price: £995
Condition: From the late 1920s this watch is in fair order for its age - photos tell all. Case/Dial: 9ct Gold case 29mm (plus crown). Creme dial. Plexi Glass. Movement: Superb original Rolex manual movement -running. Bracelet/Strap: Plain leather strap Box/Papers: Box and papers missing but priced accordingly (will be shipped in a nice box). Reference numbers: S/No 23xxx Other Information: A lovely and rare early Rolex.

Vintage Ladies Rolex non date Bi Metal

Price: £995
Condition: This watch has had a clean and polish from our watch maker and basically looks correct for its years. 14KT Gold Bezel, hands and Crown Case/Dial: Stainless Steel case 24mm (plus crown). Creme/Silver dial. Plexi Glass Crystal. Movement: Superb original Rolex automatic movement - running strongly. Bracelet/Strap: New Leather Strap Box/Papers: Box and Papers missing but priced accordingly (will come in a nice presentation box) Reference numbers: S/No 544xxxx (means 1978/79) Other Information: Ideal as a first Rolex on a budget.

1955 Vintage Rolex Tudor Box and Papers

Price: £995
Condition: Vintage 1955 watch in fair vintage condition having just had a light clean and service from our Watchmaker Case/Dial: Stainless Steel case 31mm (plus crown). Stunning creme dial. Plexiglass. Movement: Superb original Rolex Tudor manual movement. Bracelet/Strap: New Leather strap. Box/Papers: Original Box and UK papers from 1955 - very rare. Reference numbers: S/No 50xxx Other Information: In case you didn't know Tudor is Rolex's sister brand with watches sharing many parts and qualities - Very rarely available with Box and Papers.

DO YOU HAVE A WATCH TO SELL

Price: TBA
Fitzrovia Watches are happy to Buy or Part Exchange your Rolex - In the first instance please email chris@fitzroviawatches.co.uk with the details of your watch eg age, condition, model number and photo if possible

Vintage Rolex Cosmograph Booklet

Price: £450
For the Rolex Cosmograph 6265 6263 6268 Models. Watches in booklet are photographed with folded bracelet and riveted so applicable for the 1970's date range. Booklet really looks almost as good as new - photos tell all. Booklet reference 575-27-31.50432 in English with back page dealer stamp open.

Vintage Rolex Milgauss Booklet

Price: £450
For the Rolex Milgauss 1019 model. Watch in booklet is photographed with folded bracelet and riveted so applicable from the mid 60s to the mid 70's. Booklet really looks almost as good as new. Booklet reference 575-30-31.50432 in English with back page dealer stamp open

Vintage Rolex Explorer 1 and 2 Booklet

Price: £425
For the Rolex Explorer 1 and 2 1016 1655 Models. Watches in booklet are photographed with folded bracelet so applicable for the 1970's date range. Explorer 2 in photo is the mark 1 straight hand version. Booklet really looks almost as good as new. Booklet reference 575-30-31.50432 in English with back page dealer stamp open.

Rolex 1970s Sportsfolio Booklet

Price: £350
Has many interesting discontinued models including Cosmograph, GMT and Orange hand Explorer. 'Mint' condition.

1970s Rolex Day-Date Booklet

Price: £250
For the Rolex Day-Date models from the 1970s. 'New Old Stock' condition.

Rolex 1970 Americas Cup Book - Red Submariner

Price: £225
Special Brochure features ad for 'Red' Submariner. Fair condition.

Rolex brochure - Floating Cosmograph 16520 - 1991

Price: £225
Booklet for rare discontinued 'Floating Cosmograph' model. 'New Old Stock' condition.

WE BUY VINTAGE ROLEX ACCESSORIES

Price: TBA
Fitzrovia Watches are happy to Buy your unwanted Vintage Rolex Accessories - In the first instance please email chris@fitzroviawatches.co.uk with the details of your watch eg age, condition, model number and photo if possible

Rolex Retailer Talking Points brochure - 1991

Price: £175
Special Brochure has many interesting discontinued models including the 'Floating Cosmograph' and Oysterquartz. 'New Old Stock' condition.

Vintage Rolex booklet - GMT Master - 1984

Price: £175
Booklet for now discontinued GMT Master model. 'Mint' condition.

Rolex Submariner bezel booklet - 1981

Price: £150
1981 - Submariner and GMT bezel instruction booklet. Mint Condition.

Gold Rolex Submariner Anchor - 1980-90s

Price: £125
1980/90s - Gold Submariner Anchor NB item is not gold itself - for Gold models. 'New old stock' condition.

Rolex booklet - Oysterquartz - 1970s

Price: £100
Booklet for now discontinued Oysterquartz model. NB Italian language. 'Good' condition.

Rolex brochure - GMT Master 16750 - 1987

Price: £95
Covering the now discontinued GMT Master model. 'New Old Stock' condition.

Rolex brochure - Rolex Submariner - 1987

Price: £95
Brochure covering the Submariner and Sea Dweller model range. 'New Old Stock' condition.

12 Month Warranty from Fitzrovia Watches

Price: TBA
If not still covered by the original Manufacturers Warranty we are proud to offer our own 12 Month Warranty card on all of the Watches we sell.

History of Rolex watches

When the company was first formed in 1905 by Hans Wilsdorf it was originally called Wilsdorf & Davis (Wilsdorf’s Brother in Law). The main aim of the company was to develop smaller movements thus moving away from pocket watches and towards wrist watches. The company actually started in London not moving to Switzerland until after WW1.

After submitting their first movement for testing in 1910 it became clear that he main challenges for the wrist watch would be water and dust proofing to enable greater accuracy and reliability. To solve these problems the famous Rolex screw crown and casebook mechanism were developed by Wilsdorf ie the genesis of the ‘Oyster’ concept

To convince potential customers watches were displayed in Shop windows in aquariums!? This theme was mirrored in worldwide advertising. The universal move to waterproof robust watches gave Wilsdorf a great competitive advantage and provided the springboard to future success.

An early Marketing opportunity arose when Mercedes Gleitze swam the English Channel wearing a Rolex Oyster which true to Wilsdorf’s word kept perfect time and waterproofness. Very quickly a large front page advertisement appeared in the Daily Mail proclaiming Rolex as "The Wonder Watch that Defies the Elements: Moisture Proof. Waterproof. Heat Proof. Vibration Proof. Cold Proof. Dust Proof.". These qualities were equally useful to Edmund Hillary when he climbed Everest wearing his Rolex.

The other great innovation that formed part of the Rolex foundation was the ‘Rotor’ which was developed in 1931. The self winding nature of the Rotor gave birth to the term ‘Perpetual’. The Brand then had its 2 strong attributes ie the waterproofing of an ‘Oyster’ and the ease of use of a ‘Perpetual’ movement

Based on these 2 core principles Rolex developed the following watches: -

1933 – Rolex Bubbleback
1945 – Rolex Datejust
1953 – Rolex Explorer
1953 – Rolex Turn-o-graph
1953 – Rolex Submariner
1954 – Rolex Milgauss
1954 – Rolex GMT Master
1956 – Rolex Day Date ‘President’
1960 – Rolex Cosmograph Daytona
1967 – Rolex Sea-Dweller
1970 – Rolex Oysterquartz
1992 – Rolex Yachtmaster

Developing so many popular models so quickly gave Rolex its premier position in the market. The genius of Rolex is not only the initial development but the very subtle design tweaks that keep this core product line up fresh over time.

Now registered as Montres Rolex S.A. the company enjoys a unique family trust lead corporate structure where an obsession with quality and longevity takes precedence over profits thus avoiding the pitfalls that have claimed other watch makers over time.

It is the timeless quality and robustness of the construction which mean that Rolex watches consistently have the best retained value of any pre-owned watches. A Rolex watch is a considerable commitment to buy in the first place but a fantastic and enjoyable investment over time.