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Quality Rolex Watches & Accessories for Sale

Fitzrovia Watches London stock nearly new and second hand Rolex watches at discount prices. Choose a quality pre-owned watch from our wide range of Rolex watches including Ladies Rolex, Submariner, Daytona, Datejust, Sea Dweller, Yacht-Master, Milgauss, GMT Master and many more.

We will Buy your Used Rolex Watch - Modern and Vintage Pre-owned Watches

We also buy pre-owned Rolex watches. Why not part exchange your Rolex wrist watch and choose from one of the best selections of Rolex watches in London today.

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DO YOU HAVE A ROLEX TO SELL

Price: TBA
Fitzrovia Watches London are happy to Buy or Part Exchange your Rolex - best prices paid.

In the first instance please email chris@fitzroviawatches.co.uk with the details of your watch eg age, condition, model number and photo if possible

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12 Month Warranty from Fitzrovia Watches

Price: TBA
If not still covered by the original Manufacturers Warranty we are proud to offer our own 12 Month Warranty card on all of the Watches we sell.

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Solid 18KT Gold Rolex Oysterquartz 19018 President Day Date

Price: £6495
Condition: Just had a service and Battery change from our watchmaker and is immaculate Case/Dial: Solid 18KT Gold case 36mm (plus crown). Polished Bezel, Pale Gold dial. Sapphire Crystal (without cyclops for cleaner look - can supply with cyclops if you prefer). Waterproof to 100M. Movement: Rolex quartz movement. Double quick set. Bracelet/Strap: Tight Solid 18KT YG bracelet will fit up to a 7.25" wrist. Box/Papers: Like most vintage watches - missing but fully authenticated and priced accordingly). Reference numbers: Model number 19018 S/No 625xxxx (means 1979/80) Other Information: A lovely wearable watch and a fantastic investment going forward. Rolex are believed to have only produced around 500 Oysterquartz Day Date per annum up to ceasing in 1990.

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Rolex Milgauss 116400GV Blue Dial

Price: £4495
Condition: Absolutely immaculate condition - 3 years old approx. Case/Dial: Stainless Steel case 40mm (plus crown). Latest Blue dial. Sapphire Glass with anniversary Green Edge. Waterproof to 100M. Movement: Rolex automatic movement. Bracelet/Strap: Rolex Oyster bracelet with solid links and easy link clasp.Box/Papers: Rolex Box (Papers missing but fully authenticated and priced accordingly).Reference numbers: Model number 116400GV Other Information: Nice saving on rrp of £6050 for this popular model.

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Rolex Airking 114200

Price: £2650
Condition: Mint condition - been worn sparingly Case/Dial: Stainless Steel case 34mm (plus crown). Silver Explorer dial. Sapphire Crystal. Movement: Rolex automatic movement. Bracelet/Strap: Latest solid link and clasp design Rolex Oyster Stainless Steel bracelet. Box/Papers: Rolex Boxes (Inner and outer), Booklets, Papers (Oct 2013). Reference numbers: Model number 114200 (ie latest model) Other Information: A popular model with an rrp of £3700.

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12 Month Warranty from Fitzrovia Watches

Price: TBA
If not still covered by the original Manufacturers Warranty we are proud to offer our own 12 Month Warranty card on all of the Watches we sell.

buy / info



History of Rolex watches

When the company was first formed in 1905 by Hans Wilsdorf it was originally called Wilsdorf & Davis (Wilsdorf’s Brother in Law). The main aim of the company was to develop smaller movements thus moving away from pocket watches and towards wrist watches. The company actually started in London not moving to Switzerland until after WW1.

After submitting their first movement for testing in 1910 it became clear that he main challenges for the wrist watch would be water and dust proofing to enable greater accuracy and reliability. To solve these problems the famous Rolex screw crown and casebook mechanism were developed by Wilsdorf ie the genesis of the ‘Oyster’ concept

To convince potential customers watches were displayed in Shop windows in aquariums!? This theme was mirrored in worldwide advertising. The universal move to waterproof robust watches gave Wilsdorf a great competitive advantage and provided the springboard to future success.

An early Marketing opportunity arose when Mercedes Gleitze swam the English Channel wearing a Rolex Oyster which true to Wilsdorf’s word kept perfect time and waterproofness. Very quickly a large front page advertisement appeared in the Daily Mail proclaiming Rolex as "The Wonder Watch that Defies the Elements: Moisture Proof. Waterproof. Heat Proof. Vibration Proof. Cold Proof. Dust Proof.". These qualities were equally useful to Edmund Hillary when he climbed Everest wearing his Rolex.

The other great innovation that formed part of the Rolex foundation was the ‘Rotor’ which was developed in 1931. The self winding nature of the Rotor gave birth to the term ‘Perpetual’. The Brand then had its 2 strong attributes ie the waterproofing of an ‘Oyster’ and the ease of use of a ‘Perpetual’ movement

Based on these 2 core principles Rolex developed the following watches: -

1933 – Rolex Bubbleback
1945 – Rolex Datejust
1953 – Rolex Explorer
1953 – Rolex Turn-o-graph
1953 – Rolex Submariner
1954 – Rolex Milgauss
1954 – Rolex GMT Master
1956 – Rolex Day Date ‘President’
1960 – Rolex Cosmograph Daytona
1967 – Rolex Sea-Dweller
1970 – Rolex Oysterquartz
1992 – Rolex Yachtmaster

Developing so many popular models so quickly gave Rolex its premier position in the market. The genius of Rolex is not only the initial development but the very subtle design tweaks that keep this core product line up fresh over time.

Now registered as Montres Rolex S.A. the company enjoys a unique family trust lead corporate structure where an obsession with quality and longevity takes precedence over profits thus avoiding the pitfalls that have claimed other watch makers over time.

It is the timeless quality and robustness of the construction which mean that Rolex watches consistently have the best retained value of any pre-owned watches. A Rolex watch is a considerable commitment to buy in the first place but a fantastic and enjoyable investment over time.
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