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Quality Rolex Watches & Accessories for Sale

Fitzrovia Watches London stock nearly new and second hand Rolex watches at discount prices. Choose a quality pre-owned watch from our wide range of Rolex watches including Ladies Rolex, Submariner, Daytona, Datejust, Sea Dweller, Yacht-Master, Milgauss, GMT Master and many more.

We will Buy your Used Rolex Watch - Modern and Vintage Pre-owned Watches

We also buy pre-owned Rolex watches. Why not part exchange your Rolex wrist watch and choose from one of the best selections of Rolex watches in London today.

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DO YOU HAVE A ROLEX TO SELL

Price: TBA
Fitzrovia Watches London are happy to Buy or Part Exchange your Rolex - best prices paid.

In the first instance please email chris@fitzroviawatches.co.uk with the details of your watch eg age, condition, model number and photo if possible

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12 Month Warranty from Fitzrovia Watches

Price: TBA
If not still covered by the original Manufacturers Warranty we are proud to offer our own 12 Month Warranty card on all of the Watches we sell.

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Rolex Zenith Daytona white dial 16520

Price: £6895
Condition: From 1997 just serviced by our watchmaker and in mint condition Case/Dial: Stainless Steel case 40mm (plus crown). White dial. Sapphire Glass. Movement: Zenith series automatic movement Box/Papers: Rolex boxes and booklet (papers missing but fully authenticated and priced accordingly) Reference numbers Model 16520 Serial T6xxxxx Other Information: Fantastic investment opportunity and unique for 3 reasons (1) Zenith series mvt was limited production run and now highly collectable (2) Sub dials are more attractive black when compared with modern shiny silver version (3) Rare 'inverted 6' on bottom sub dial.

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Rolex Midsize Rose Gold SS Diamond Dial 178271

Price: £4995
Condition: Immaculate watch has been worn sparingly and having just been serviced looks basically as good as new. Case/Dial: Mid Size Stainless Steel case 31mm (plus crown). Stunning Original Rolex Factory Wesselton Diamond Black Dial (to repeat original Rolex NOT aftermarket). Sapphire Crystal. Waterproof to 100M. Bezel, hands, hour markers and crowns are all solid 18KT ROSE/PINK gold.Movement: Rolex automatic movement. Bracelet/Strap: Rolex Jubilee Bracelet of the latest upgraded design where all links including the 18KT gold ones are solid and 'concealed' clasp.Box/Papers: Rolex box and booklets (papers missing but fully authenticated and priced accordingly). Reference numbers: Model number 178271 S/No D59xxxx (means 2006) Other Information: As you would buy new at the RRP of around £9000.

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Gents Rolex Submariner Non Date 14060

Price: £3495
Condition: Just had a light clean and service from our watchmaker and is in lovely condition (look even still has green sticker on the case back). Case/Dial: Stainless Steel case 40mm (plus crown). Black dial. Sapphire Glass. Waterproof to 300M.Movement: Rolex automatic movement Bracelet/Strap: Rolex bracelet Oyster Fliplock. Box/Papers: Rolex Boxes, booklets and papers dated 1999. Reference numbers: Model number 14060M S/No U995xxx Other Information: A truly collectable classic.

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Ladies Rolex non date 176210 Explorer dial

Price: £2295
Condition: One owner watch in virtually unworn condition Case/Dial: Stainless Steel case 26mm (plus crown). Blue Explorer dial. Sapphire Crystal. Engine turned bezel. Movement: Rolex automatic movement. Bracelet/Strap: Latest solid link and clasp design Rolex Oyster Stainless Steel bracelet. Box/Papers: Rolex Boxes (Inner and outer), Rolex UK Papers (Dec 2007). Reference numbers: Model number 176210 (ie latest model) S/No Z570xxxx Other Information: As you would buy today at the RRP of around £3600.

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Ladies Rolex Datejust 79173 18KT SS

Price: £2195
Condition: This watch has had a clean and polish form our watch maker and is in lovely condition. Case/Dial: Stainless Steel case 26mm (plus crown). Silver/Creme dial. Sapphire Crystal. Waterproof to 100M. Hands, Hour Marker surrounds, Crown and Bezel are all solid 18KT gold. Movement: Rolex automatic movement. Quick set date. Bracelet/Strap: Rolex Stainless Steel/18KT Gold Oyster bracelet. Box/Papers: Rolex Box. Rolex papers missing but fully authenticated and priced appropriately Reference numbers: Model number 79173 S/No P947xxx (means 2001) Other Information: A lovely wearable watch and just Beautiful. Similar to what you would buy today for around £6000.

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Vintage Rolex Datejust 1601 rare Rose Gold

Price: £1995
Condition: This watch has had a clean and service from our watch maker and looks lovely (dial is lovely and clear but hard to photo so is much nicer than it looks in the photo!) Case/Dial: Stainless Steel case 36mm (plus crown). Black dial. Sapphire Crystal. Bezel, Crown, Hands and Hour Markers are all solid 18KT Rose gold. Movement: Rolex automatic movement - running strongly Bracelet/Strap: Rolex Stainless Steel and 18KT Rose gold Jubilee bracelet Box/Papers: Rolex Box (papers missing but fully authenticated and priced accordingly) Reference numbers: Model number 1601 S/No 419xxxx (means 1976) Other Information: A lovely wearable watch and super rare to be found in Rose Gold rather than the normal Yellow.

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Ladies Rolex Date 69163

Price: £1895
Condition: This watch has just had a service from our watchmaker and looks lovely. Case/Dial: Stainless Steel case 26mm (plus crown). Champagne/Gold dial and smooth bezel. Plexi Crystal. Hands, Hour Marker surrounds, Crown and Bezel are all solid 18KT gold. Movement: Rolex automatic movement Bracelet/Strap: Rolex Jubilee Stainless Steel/18KT Gold bracelet Box/Papers: Rolex Box and Rolex UK service papers 1998 Reference numbers: Model number 69163 S/No 713xxxx (means 1982) Other Information: A lovely wearable watch and just Beautiful. Similar to what you would buy today for around £5800.

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Rolex Oysterdate Precision 6694

Price: £1695
Condition: This watch has had a clean and service from our watch maker and looks mint Case/Dial: Stainless Steel case 34mm (plus crown). Silver dial. Plexi Crystal. Movement: Rolex manual wind movement Bracelet/Strap: Rolex Oyster Stainless Steel bracelet Box/Papers: Missing but fully authenticated and priced accordingly (will come in a nice presentation box) Reference numbers: Model number 6694 S/No 55xxxxx (means 1961) Other Information: A lovely wearable watch and perfect first Rolex.

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DO YOU HAVE A WATCH TO SELL

Price: TBA
Fitzrovia Watches are happy to Buy or Part Exchange your Rolex - In the first instance please email chris@fitzroviawatches.co.uk with the details of your watch eg age, condition, model number and photo if possible

buy / info



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Vintage Rolex Cosmograph Booklet

Price: £450
For the Rolex Cosmograph 6265 6263 6268 Models. Watches in booklet are photographed with folded bracelet and riveted so applicable for the 1970's date range. Booklet really looks almost as good as new - photos tell all. Booklet reference 575-27-31.50432 in English with back page dealer stamp open.

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Vintage Rolex Milgauss Booklet

Price: £450
For the Rolex Milgauss 1019 model. Watch in booklet is photographed with folded bracelet and riveted so applicable from the mid 60s to the mid 70's. Booklet really looks almost as good as new. Booklet reference 575-30-31.50432 in English with back page dealer stamp open

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Vintage Rolex Explorer 1 and 2 Booklet

Price: £425
For the Rolex Explorer 1 and 2 1016 1655 Models. Watches in booklet are photographed with folded bracelet so applicable for the 1970's date range. Explorer 2 in photo is the mark 1 straight hand version. Booklet really looks almost as good as new. Booklet reference 575-30-31.50432 in English with back page dealer stamp open.

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Rolex 1970s Sportsfolio Booklet

Price: £350
Has many interesting discontinued models including Cosmograph, GMT and Orange hand Explorer. 'Mint' condition.

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1970s Rolex Day-Date Booklet

Price: £250
For the Rolex Day-Date models from the 1970s. 'New Old Stock' condition.

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Rolex 1970 Americas Cup Book - Red Submariner

Price: £225
Special Brochure features ad for 'Red' Submariner. Fair condition.

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Rolex brochure - Floating Cosmograph 16520 - 1991

Price: £225
Booklet for rare discontinued 'Floating Cosmograph' model. 'New Old Stock' condition.

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WE BUY VINTAGE ROLEX ACCESSORIES

Price: TBA
Fitzrovia Watches are happy to Buy your unwanted Vintage Rolex Accessories - In the first instance please email chris@fitzroviawatches.co.uk with the details of your watch eg age, condition, model number and photo if possible

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Rolex Retailer Talking Points brochure - 1991

Price: £175
Special Brochure has many interesting discontinued models including the 'Floating Cosmograph' and Oysterquartz. 'New Old Stock' condition.

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Vintage Rolex booklet - GMT Master - 1984

Price: £175
Booklet for now discontinued GMT Master model. 'Mint' condition.

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Rolex Submariner bezel booklet - 1981

Price: £150
1981 - Submariner and GMT bezel instruction booklet. Mint Condition.

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Gold Rolex Submariner Anchor - 1980-90s

Price: £125
1980/90s - Gold Submariner Anchor NB item is not gold itself - for Gold models. 'New old stock' condition.

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Rolex booklet - Oysterquartz - 1970s

Price: £100
Booklet for now discontinued Oysterquartz model. NB Italian language. 'Good' condition.

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Rolex brochure - GMT Master 16750 - 1987

Price: £95
Covering the now discontinued GMT Master model. 'New Old Stock' condition.

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Rolex brochure - Rolex Submariner - 1987

Price: £95
Brochure covering the Submariner and Sea Dweller model range. 'New Old Stock' condition.

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12 Month Warranty from Fitzrovia Watches

Price: TBA
If not still covered by the original Manufacturers Warranty we are proud to offer our own 12 Month Warranty card on all of the Watches we sell.

buy / info



History of Rolex watches

When the company was first formed in 1905 by Hans Wilsdorf it was originally called Wilsdorf & Davis (Wilsdorf’s Brother in Law). The main aim of the company was to develop smaller movements thus moving away from pocket watches and towards wrist watches. The company actually started in London not moving to Switzerland until after WW1.

After submitting their first movement for testing in 1910 it became clear that he main challenges for the wrist watch would be water and dust proofing to enable greater accuracy and reliability. To solve these problems the famous Rolex screw crown and casebook mechanism were developed by Wilsdorf ie the genesis of the ‘Oyster’ concept

To convince potential customers watches were displayed in Shop windows in aquariums!? This theme was mirrored in worldwide advertising. The universal move to waterproof robust watches gave Wilsdorf a great competitive advantage and provided the springboard to future success.

An early Marketing opportunity arose when Mercedes Gleitze swam the English Channel wearing a Rolex Oyster which true to Wilsdorf’s word kept perfect time and waterproofness. Very quickly a large front page advertisement appeared in the Daily Mail proclaiming Rolex as "The Wonder Watch that Defies the Elements: Moisture Proof. Waterproof. Heat Proof. Vibration Proof. Cold Proof. Dust Proof.". These qualities were equally useful to Edmund Hillary when he climbed Everest wearing his Rolex.

The other great innovation that formed part of the Rolex foundation was the ‘Rotor’ which was developed in 1931. The self winding nature of the Rotor gave birth to the term ‘Perpetual’. The Brand then had its 2 strong attributes ie the waterproofing of an ‘Oyster’ and the ease of use of a ‘Perpetual’ movement

Based on these 2 core principles Rolex developed the following watches: -

1933 – Rolex Bubbleback
1945 – Rolex Datejust
1953 – Rolex Explorer
1953 – Rolex Turn-o-graph
1953 – Rolex Submariner
1954 – Rolex Milgauss
1954 – Rolex GMT Master
1956 – Rolex Day Date ‘President’
1960 – Rolex Cosmograph Daytona
1967 – Rolex Sea-Dweller
1970 – Rolex Oysterquartz
1992 – Rolex Yachtmaster

Developing so many popular models so quickly gave Rolex its premier position in the market. The genius of Rolex is not only the initial development but the very subtle design tweaks that keep this core product line up fresh over time.

Now registered as Montres Rolex S.A. the company enjoys a unique family trust lead corporate structure where an obsession with quality and longevity takes precedence over profits thus avoiding the pitfalls that have claimed other watch makers over time.

It is the timeless quality and robustness of the construction which mean that Rolex watches consistently have the best retained value of any pre-owned watches. A Rolex watch is a considerable commitment to buy in the first place but a fantastic and enjoyable investment over time.
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