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Quality Rolex Watches & Accessories for Sale

Fitzrovia Watches London stock nearly new and second hand Rolex watches at discount prices. Choose a quality pre-owned watch from our wide range of Rolex watches including Ladies Rolex, Submariner, Daytona, Datejust, Sea Dweller, Yacht-Master, Milgauss, GMT Master and many more.

We will Buy your Used Rolex Watch - Modern and Vintage Pre-owned Watches

We also buy pre-owned Rolex watches. Why not part exchange your Rolex wrist watch and choose from one of the best selections of Rolex watches in London today.

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DO YOU HAVE A ROLEX TO SELL

Price: TBA
Fitzrovia Watches London are happy to Buy or Part Exchange your Rolex - best prices paid.

In the first instance please email chris@fitzroviawatches.co.uk with the details of your watch eg age, condition, model number and photo if possible

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12 Month Warranty from Fitzrovia Watches

Price: TBA
If not still covered by the original Manufacturers Warranty we are proud to offer our own 12 Month Warranty card on all of the Watches we sell.

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Rolex Deepsea 116660 Deep Blue UNWORN

Price: £10500
Condition: UNWORN with its original factory stickers Case/Dial: Stainless Steel case 43mm (plus crown). Blue/Black special edition James Cameron Deep Blue dial. Domed Sapphire Crystal. Waterproof to 3900M. Ceramic Bezel Movement: Rolex automatic movement. Bracelet/Strap: Rolex Solid Link Oyster Fliplock Bracelet with latest design clasp Box/Papers: Rolex boxes (inner and outer), Rolex Warranty card/papers (Nov 16), booklets and tags. Reference numbers: Model number 116660 Other Information: Full Rolex International Warranty to Nov 2021. Available to order with a 14 lead time and £1500 deposit.

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Rolex Daytona 116523 Factory Newman dial

Price: £7495
Condition: Just serviced and in good condition. Case/Dial: Stainless Steel case 40mm (plus crown and buttons). Special Rolex Factory Dial aka 'Newman' or 'Exotic'. Sapphire Crystal. Waterproof to 100M. Bezel, hands, hour markers and crowns are all solid 18KT gold.Movement: Rolex automatic movement. Bracelet/Strap: Rolex Oyster Fliplock Bracelet. Of the latest upgraded design where all links including the 18KT gold ones are solid and easilink fliplock clasp.Box/Papers: Rolex Box and booklet (papers missing but fully authenticated and priced accordingly). Reference numbers: Model number 116523 S/No P2xxxxx (means year 2000) Other Information: Very hard to find with this dial which is normally only found in £24,000 all gold models.

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Rolex GMT 16710 Bezel Choice RSC papers

Price: £5995
Condition: Recently serviced by Rolex London and in lovely mint condition.Comes with your choice of bezel colour (currently on Pepsi). Case/Dial: Stainless Steel case 40mm (plus crown). In case you didn't know the red hand is to indicate 24 hr time or a second timezone in conjunction with the bezel. Sapphire Crystal. Waterproof to 100M.Movement: Rolex automatic movement. Bracelet/Strap: Rolex Oyster Fliplock Bracelet with solid end links Box/Papers: Rolex box and booklet and Rolex London Service paperwork from May 2010 and Oct 2015 (original papers missing but fully authenticated and priced accordingly) Reference numbers: Model number 16710 S/No K80xxxx (means 2001) Other Information: Like all discontinued Rolex sports models the value is rising well. Under Full Rolex International service warranty to October 2017.

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Tudor Black Bay Dark Bracelet M79230DK0001 UNWORN

Price: £3050
Condition: Unworn with factory stickers Case/Dial: PVD Stainless Steel case 41mm (plus crown). Black dial and Bezel. Waterproof to 200M Movement: Tudor automatic movement Bracelet/Strap: Tudor PVD Stainless Steel Oyster bracelet with fliplock clasp and Tudor Nato strap Box/Papers: Tudor Boxes (inner and outer), booklets and Tudor Papers/Card (Nov 2016). Other Info: Model ref M79230DK-0001. Under full Tudor 2 year International Warranty. Available to order with a 14 lead time and £500 deposit.

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Vintage Rolex Datejust 1603 Colour change dial

Price: £2495
Condition: This 1969 watch has had a light clean and service looks great. Case/Dial: Stainless Steel case 36mm (plus crown). Original Factory Grey dial has naturally faded to almost mauve in different light (hard to describe colour but beautiful in the flesh). Plexi Glass. Stainless Steel Bezel. Movement: Rolex automatic movement. Bracelet/Strap: New grey Lizard strap and vintage Rolex buckle Box/Papers: Rolex Box (like most vintage Rolex papers missing but priced accordingly) Reference numbers: Model number 1603 S/No 195xxxx (means year 1969)Other Information: Amazing dial really makes this one stand out from the crowd.

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Rolex Airking 14000 White dial

Price: £2395
Condition: Probably the nicest example we've seen of an Airking with a Recent Rolex service and its original Factory Caseback sticker this watch basically looks as good as new Case/Dial: Stainless Steel case 34mm (plus crown). White Blue dial. Sapphire Crystal.Movement: Rolex automatic. Bracelet/Strap: Rolex Oyster Stainless Steel bracelet Box/Papers: Rolex Boxes, UK Papers (dated May 2000) , booklets and Rolex UK Service Papers May 2014. Reference numbers: Model number 14000 S/No X706xxxx Other Information: A lovely wearable watch and a good saving from new price.

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12 Month Warranty from Fitzrovia Watches

Price: TBA
If not still covered by the original Manufacturers Warranty we are proud to offer our own 12 Month Warranty card on all of the Watches we sell.

buy / info



History of Rolex watches

When the company was first formed in 1905 by Hans Wilsdorf it was originally called Wilsdorf & Davis (Wilsdorf’s Brother in Law). The main aim of the company was to develop smaller movements thus moving away from pocket watches and towards wrist watches. The company actually started in London not moving to Switzerland until after WW1.

After submitting their first movement for testing in 1910 it became clear that he main challenges for the wrist watch would be water and dust proofing to enable greater accuracy and reliability. To solve these problems the famous Rolex screw crown and casebook mechanism were developed by Wilsdorf ie the genesis of the ‘Oyster’ concept

To convince potential customers watches were displayed in Shop windows in aquariums!? This theme was mirrored in worldwide advertising. The universal move to waterproof robust watches gave Wilsdorf a great competitive advantage and provided the springboard to future success.

An early Marketing opportunity arose when Mercedes Gleitze swam the English Channel wearing a Rolex Oyster which true to Wilsdorf’s word kept perfect time and waterproofness. Very quickly a large front page advertisement appeared in the Daily Mail proclaiming Rolex as "The Wonder Watch that Defies the Elements: Moisture Proof. Waterproof. Heat Proof. Vibration Proof. Cold Proof. Dust Proof.". These qualities were equally useful to Edmund Hillary when he climbed Everest wearing his Rolex.

The other great innovation that formed part of the Rolex foundation was the ‘Rotor’ which was developed in 1931. The self winding nature of the Rotor gave birth to the term ‘Perpetual’. The Brand then had its 2 strong attributes ie the waterproofing of an ‘Oyster’ and the ease of use of a ‘Perpetual’ movement

Based on these 2 core principles Rolex developed the following watches: -

1933 – Rolex Bubbleback
1945 – Rolex Datejust
1953 – Rolex Explorer
1953 – Rolex Turn-o-graph
1953 – Rolex Submariner
1954 – Rolex Milgauss
1954 – Rolex GMT Master
1956 – Rolex Day Date ‘President’
1960 – Rolex Cosmograph Daytona
1967 – Rolex Sea-Dweller
1970 – Rolex Oysterquartz
1992 – Rolex Yachtmaster

Developing so many popular models so quickly gave Rolex its premier position in the market. The genius of Rolex is not only the initial development but the very subtle design tweaks that keep this core product line up fresh over time.

Now registered as Montres Rolex S.A. the company enjoys a unique family trust lead corporate structure where an obsession with quality and longevity takes precedence over profits thus avoiding the pitfalls that have claimed other watch makers over time.

It is the timeless quality and robustness of the construction which mean that Rolex watches consistently have the best retained value of any pre-owned watches. A Rolex watch is a considerable commitment to buy in the first place but a fantastic and enjoyable investment over time.
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