Quality Rolex Watches & Accessories for Sale
Fitzrovia Watches London stock nearly new and second hand Rolex watches at discount prices. Choose a quality pre-owned watch from our wide range of Rolex watches including Ladies Rolex, Submariner, Daytona, Datejust, Sea Dweller, Yacht-Master, Milgauss, GMT Master and many more.We will Buy your Used Rolex Watch - Modern and Vintage Pre-owned Watches
We also buy pre-owned Rolex watches. Why not part exchange your Rolex wrist watch and choose from one of the best selections of Rolex watches in London today.|
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12 Month Warranty from Fitzrovia Watches
Price: TBA |
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Ladies Rolex Rose Gold President Datejust 179175 UNWORN
Price: £9995 |
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18KT Gold Rolex Submariner 16808
Price: £8995 |
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Rolex President Day Date 18078 18KT Yellow Gold
Price: £7995 |
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Rolex Daytona 116523 Black Dial
Price: £6495 |
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Vintage Rolex Submariner Date 1680 1978
Price: £4395 |
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Rolex Submariner Bi Metal 16613 Black
Price: £4395 |
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Rolex Submariner Date 16610 V Serial
Price: £3995 |
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Vintage 18KT Gold Rolex Oyster Perpetual 1002 8
Price: £3795 |
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Rolex Explorer 2 16570 Black dial Rolex Wty
Price: £3795 |
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Ladies Rolex Perpetual 67198 Solid 18KT Gold 1990
Price: £3695 |
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Rolex Milgauss 116400 White Dial
Price: £3495 |
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Vintage 14KT Gold Rolex Date 6827 Midsize
Price: £2995 |
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Price: £2995 |
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Ladies Rolex Datejust 179160 Latest Model
Price: £2795 |
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Rolex Date 14233 Oyster Perpetual White Dial
Price: £2695 |
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Ladies Rolex Datejust 79174 Pink Dial Rolex Warranty
Price: £2395 |
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Ladies Rolex Datejust 69173 21st Birthday 1991
Price: £2395 |
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Rolex Date 15210 Engine turned Bezel
Price: £2295 |
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Rolex Oyster Perpetual 1003 from 1990
Price: £1995 |
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Rolex Ladies date 79240 White Roman dial
Price: £1995 |
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Price: £1995 |
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Rolex Datejust 16220 Bronze Dial
Price: £1995 |
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Ladies Rolex non Date Blue dial 76080
Price: £1895 |
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Ladies Rolex Oyster Perpetual 67180
Price: £1795 |
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Price: £1795 |
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Ladies Rolex Date 69240 Grey Line Dial
Price: £1795 |
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Rolex Oysterdate Precision 6694 Blue Dial
Price: £1695 |
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Price: £1495 |
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Price: £1395 |
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Rolex Vintage Precision Watch 1940s 9ct Gold
Price: £1395 |
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Vintage Rolex Speedking Watch 5056
Price: £1295 |
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Vintage Rolex 1920s 9ct Trench Watch
Price: £995 |
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Vintage Ladies Rolex non date Bi Metal
Price: £995 |
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1955 Vintage Rolex Tudor Box and Papers
Price: £995 |
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Price: TBA |
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Vintage Rolex Cosmograph Booklet
Price: £450 |
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Vintage Rolex Milgauss Booklet
Price: £450 |
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Vintage Rolex Explorer 1 and 2 Booklet
Price: £425 |
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Rolex 1970s Sportsfolio Booklet
Price: £350 |
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Price: £250 |
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Rolex 1970 Americas Cup Book - Red Submariner
Price: £225 |
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Rolex brochure - Floating Cosmograph 16520 - 1991
Price: £225 |
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WE BUY VINTAGE ROLEX ACCESSORIES
Price: TBA |
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Rolex Retailer Talking Points brochure - 1991
Price: £175 |
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Vintage Rolex booklet - GMT Master - 1984
Price: £175 |
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Rolex Submariner bezel booklet - 1981
Price: £150 |
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Gold Rolex Submariner Anchor - 1980-90s
Price: £125 |
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Rolex booklet - Oysterquartz - 1970s
Price: £100 |
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Rolex brochure - GMT Master 16750 - 1987
Price: £95 |
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Rolex brochure - Rolex Submariner - 1987
Price: £95 |
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12 Month Warranty from Fitzrovia Watches
Price: TBA |
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History of Rolex watches
After submitting their first movement for testing in 1910 it became clear that he main challenges for the wrist watch would be water and dust proofing to enable greater accuracy and reliability. To solve these problems the famous Rolex screw crown and casebook mechanism were developed by Wilsdorf ie the genesis of the ‘Oyster’ concept
To convince potential customers watches were displayed in Shop windows in aquariums!? This theme was mirrored in worldwide advertising. The universal move to waterproof robust watches gave Wilsdorf a great competitive advantage and provided the springboard to future success.
An early Marketing opportunity arose when Mercedes Gleitze swam the English Channel wearing a Rolex Oyster which true to Wilsdorf’s word kept perfect time and waterproofness. Very quickly a large front page advertisement appeared in the Daily Mail proclaiming Rolex as "The Wonder Watch that Defies the Elements: Moisture Proof. Waterproof. Heat Proof. Vibration Proof. Cold Proof. Dust Proof.". These qualities were equally useful to Edmund Hillary when he climbed Everest wearing his Rolex.
The other great innovation that formed part of the Rolex foundation was the ‘Rotor’ which was developed in 1931. The self winding nature of the Rotor gave birth to the term ‘Perpetual’. The Brand then had its 2 strong attributes ie the waterproofing of an ‘Oyster’ and the ease of use of a ‘Perpetual’ movement
Based on these 2 core principles Rolex developed the following watches: -
1933 – Rolex Bubbleback
1945 – Rolex Datejust
1953 – Rolex Explorer
1953 – Rolex Turn-o-graph
1953 – Rolex Submariner
1954 – Rolex Milgauss
1954 – Rolex GMT Master
1956 – Rolex Day Date ‘President’
1960 – Rolex Cosmograph Daytona
1967 – Rolex Sea-Dweller
1970 – Rolex Oysterquartz
1992 – Rolex Yachtmaster
Developing so many popular models so quickly gave Rolex its premier position in the market. The genius of Rolex is not only the initial development but the very subtle design tweaks that keep this core product line up fresh over time.
Now registered as Montres Rolex S.A. the company enjoys a unique family trust lead corporate structure where an obsession with quality and longevity takes precedence over profits thus avoiding the pitfalls that have claimed other watch makers over time.
It is the timeless quality and robustness of the construction which mean that Rolex watches consistently have the best retained value of any pre-owned watches. A Rolex watch is a considerable commitment to buy in the first place but a fantastic and enjoyable investment over time.
