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Quality Rolex Watches & Accessories for Sale

Fitzrovia Watches London stock nearly new and second hand Rolex watches at discount prices. Choose a quality pre-owned watch from our wide range of Rolex watches including Ladies Rolex, Submariner, Daytona, Datejust, Sea Dweller, Yacht-Master, Milgauss, GMT Master and many more.

We will Buy your Used Rolex Watch - Modern and Vintage Pre-owned Watches

We also buy pre-owned Rolex watches. Why not part exchange your Rolex wrist watch and choose from one of the best selections of Rolex watches in London today.

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DO YOU HAVE A ROLEX TO SELL

Price: TBA
Fitzrovia Watches London are happy to Buy or Part Exchange your Rolex - best prices paid.

In the first instance please email chris@fitzroviawatches.co.uk with the details of your watch eg age, condition, model number and photo if possible

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Rolex Daytona 116523 18KT SS Slate Dial

Price: £5250
Condition: This watch is in overall good condition - see photos. Case/Dial: Stainless Steel case 40mm (plus crown and buttons). Lovely Slate Grey (also called Rhodium) Dial. Sapphire Crystal is perfect. Waterproof to 100M. Bezel, hands, hour markers and crowns are all solid 18KT gold.Movement: Superb original Rolex automatic movement - running strongly.Bracelet/Strap: Original Rolex Oyster Fliplock Bracelet with all the links will fit up to 9" wrist (extra links can be supplied if required). Latest design 'easy link' solid clasp with solid 18KT gold band. Of the latest design where all links including the 18KT gold ones are solid.Box/Papers: Rolex boxes (inner and outer), Papers (29/08/02), booklet and tag.Reference numbers: Model number 116523 S/No K934xxx Other Information: Basically as you would buy new today at £9060?!?

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Ladies Rolex Datejust President Solid 18KT Gold 79178

Price: £4995
ON SALE reduced from £5500 to £4995 - Check out other selected reductions - NB Sale for limited time only so buy now before it goes!?

Condition: This one owner watch has had a clean and polish form our watch maker and basically looks as good as new again. Case/Dial: Solid 18KT gold case 26mm (plus crown). Stunning original Gold dial. Sapphire Crystal. Waterproof to 100M. All solid 18KT gold. Movement: Superb original Rolex automatic movement - running strongly. Quick set date. Bracelet/Strap: Original Rolex Solid 18KT Gold President ref 8570/8 bracelet will fit up to 6.8" (17cm) wrist. Latest concelaed clasp design Box/Papers: Original Boxes (Inner and Outer), Booklets and tags. UK Rolex papers Dated 2/9/2000. Goldsmiths Service receipt from Dec 2006 Reference numbers: Model number 79178 S/No U196xxx Other Information: A lovely wearable watch and just Beautiful. Basically as would buy today for around £11,770.

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Rolex Milgauss 116400GV Green Glass

Price: £3995
ON SALE reduced from £4,250 to £3,995 - NB On Sale for limited time only so buy now before it goes!?

Condition: This one owner watch is in almost unworn condition. Case/Dial: Stainless Steel case 40mm (plus crown). Rare GV anniversary model markings ie Stunning Black dial with different markers and Green Sapphire Glass edge. Waterproof to 100M. Movement: Superb Rolex automatic movement - running strongly. Bracelet/Strap: Rolex 72400 bracelet - newer design with solid links and easy link clasp. With all the links will fit up to a 9" wrist.Box/Papers: Full Box and papers dated July 2009.Reference numbers: Model number 116400GV S/No Vxxxxxx Other Information: Beat the 2 year waiting list?!?. Under Full Rolex International Warranty to July 2011. Fantastic investment (Rarer vintage Milgauss' sell for c£35k today).

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Rolex Yacht Master 16622 Platinum Bezel

Price: £3995
Condition: This one owner watch is in great condition Case/Dial: Stainless Steel case 40mm (plus crown). Stunning Silver dial and Original Platinum Bezel. Sapphire Glass is perfect. Waterproof to 300M. Movement: Superb Rolex automatic movement - running strongly. Bracelet/Strap: Original Rolex 78760 bracelet Oyster Fliplock (solid link - same as found on the Daytona). Box/Papers: Rolex Inner and Outer Boxes, Booklets and papers dated Feb 2008.Reference numbers: Model number 16622 S/No Z951xxx Other Information: Great saving on new price of £6000.

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Vintage Rolex Submariner Date 1680 Matte Dial

Price: £3850
Condition: From 1975 this watch is in fair condition for it's age has been used as a daily wearer so has all of the marks etc you would expect. Ideal for those who want their vintage watch to look vintage. Has just had a check over from our (Rolex Authorised) watch maker and is running well. Case/Dial: Stainless Steel case 40mm (plus crown). Stunning original matte dial. Original Tritium Dial and hands. Original Bezel insert. Plexi Glass is in great order.Movement: Superb original Rolex automatic movement - running strongly. Bracelet/Strap: Rolex 93150 Fliplock Oyster Bracelet will fit up to 9" (was replaced on the watch in 1996).Box/Papers: Original box (papers missing but priced accordingly).Reference numbers: Model number 1680 S/No 443xxxx Other Information: A very collectable watch and future investment but something you don't have to be frightened about actually wearing?!?

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Rolex Sea-Dweller 16600 Tritium Dial

Price: £3695
Condition: Nice honest unmolested condition. Case/Dial: Stainless Steel case 40mm (plus crown). Stunning Black Tritium dial and hands - very collectable. Sapphire Glass is perfect. Waterproof to 1220M. Date function. Movement: Superb Rolex automatic movement - running strongly. Bracelet/Strap: Original Rolex 93160 bracelet Oyster Fliplock Bracelet. Box/Papers: Rolex Boxes (Inner and Outer), Tag, Booklets, Bracelet Tool and papers dated Oct 97. Reference numbers: Model number 16600 S/No T596xxx Other Information: One of the most sought after Rolex Sports Models currently - snap one up whilst you can at a sensible price!??

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Rolex Submariner 16610 LV Bezel Choice V SN

Price: £3495
NB Can be Supplied with Black AND/OR Original Green Bezel fitted as per your preference

Condition: This one owner watch is in lovely mint condition. Case/Dial: Stainless Steel case 40mm (plus crown). Stunning original Maxi Anniversary Edition. Sapphire Crystal is perfect. Waterproof to 300M.Movement: Superb original Rolex automatic movement - running strongly. Bracelet/Strap: Original Rolex 93250 Solid end Link Oyster Fliplock Bracelet
Box/Papers: Original Rolex boxes (inner and outer), UK papers (01/12/09), booklets and tags.
Reference numbers: Model number 16610LV S/No V44xxxx Other Information: This is a very collectable Limted Edition 50th Anniversary Submariner - like all Limted Edition Rolex sports models the investment potential is good. Full International Rolex Warranty to Dec 2011. RRP is £3980.

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Rolex Submariner 16610 LV Bezel Choice Z SN

Price: £3250
NB Can be Supplied with Black AND/OR Original Green Bezel fitted as per your preference

Condition: This one owner watch is in lovely mint condition. Case/Dial: Stainless Steel case 40mm (plus crown). Stunning original Maxi Anniversary Edition. Sapphire Crystal is perfect. Waterproof to 300M.Movement: Superb original Rolex automatic movement - running strongly. Bracelet/Strap: Original Rolex 93250 Solid end Link Oyster Fliplock Bracelet
Box/Papers: Original Rolex boxes (inner and outer), UK papers (19/08/07), booklets and tags.
Reference numbers: Model number 16610LV S/No Z63xxxx Other Information: This is a very collectable Limted Edition 50th Anniversary Submariner - like all Limted Edition Rolex sports models the investment potential is good. RRP is £3980.

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Ladies Rolex Datejust 179163 18KT SS

Price: £2750
Condition: This watch looks pretty much as good as new Case/Dial: Stainless Steel case 26mm (plus crown). Lovely White Dial. Sapphire Crystal is perfect. Waterproof to 100M. Bezel, hands, hour markers and crowns are all solid 18KT gold.Movement: Superb original Rolex automatic movement - running strongly.Bracelet/Strap: Original ref 72133 Rolex Oyster Bracelet. Of the latest upgraded design where all links including the 18KT gold ones are solid and 'easy link' clasp.Box/Papers: Original boxes (inner and outer), UK papers (27/07/06), booklets and tag.Reference numbers: Model number 179163 S/No D631xxx Other Information: As you would buy new at RRP of £4500?!?

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Ladies Rolex Datejust 179173

Price: £2750
Condition: This watch retains it's original factory stickers and is therefore largely unworn Case/Dial: Stainless Steel case 26mm (plus crown). Lovely Champagne Dial. Sapphire Crystal is perfect. Waterproof to 100M. Bezel, hands, hour markers and crown are all solid 18KT gold.Movement: Superb original Rolex automatic movement - running strongly.Bracelet/Strap: Original ref 63133 Rolex Jubilee Bracelet. Of the latest upgraded design with the hidden clasp.Box/Papers: Original boxes (inner and outer), UK papers (24/12/05), booklets and tag.Reference numbers: Model number 179173 S/No D201xxx Other Information: As you would buy new at RRP of £4650?!?

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Rolex Midsize Datejust 178240

Price: £2495
Condition: This June 2009 one owner watch has only been worn a few times and looks almost as good as new.
Case/Dial: Stainless Steel case Mid Size 31mm (plus crown). White Roman Numeral dial. Waterproof to 100M. Classic smooth Bezel. Movement: Superb Rolex automatic movement - running strongly. Bracelet/Strap: Rolex Oyster bracelet 72160. Is the very latest Rolex all solid link design with easy link clasp. Box/Papers: Original UK Boxes (inner and outer), tags, booklets and Warranty Card dated 08/06/09. Reference numbers: Model number 178240 S/No M173xxx Other Information: As you would buy today for £3290 but at a nice discount?!? Under full Rolex International Warranty to June 2011.

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Rolex Datejust 16234 Diamond Dial 18KT WG Bezel

Price: £2450
Condition: This one owner watch has only been worn on the very best of occaisions and after a light clean and service looks great. Case/Dial: Stainless Steel case 36mm (plus crown). Original Rolex Factory set Diaomond Dial not Aftermarket - just stunning. Dial changes colour in different light but we have seen described as Copper/Salmon/Bronze so take your pick?!. Sapphire Glass is perfect. Waterproof to 100M. 18KT White Gold Bezel. Movement: Superb Rolex automatic movement - running strongly. Bracelet/Strap: Original Rolex Jubilee bracelet. With all the links will fit up to a 9" wrist (can supply extra links if required). Box/Papers: Original Box and booklets (but papers missing). Reference numbers: Model number 16234 S/No T656xxx (means early 1997) Other Information: Basically as you would buy today for £5040 but at a nice discount?!?

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Gents Rolex Datejust 16233 18KT SS Diamond Dial

Price: £2450
Condition: This one owner watch has had a light clean and service, new Rolex Sapphire Crystal and looks great. Case/Dial: Stainless Steel case 36mm (plus crown). Stunning Original Rolex Black Factory set Diamond Dial NOT aftermarket - just stunning. Waterproof to 100M. Bezel, Hands, Hour Markers and Crown are all Solid 18KT Gold. Sapphire Crystal is perfect Movement: Superb Rolex automatic movement - running strongly. Bracelet/Strap: Original Rolex Jubilee bracelet with Solid 18KT Gold middle links. With all the links will fit up to a 9" wrist (can supply extra links if required). Box/Papers: Original Box and booklets (but papers missing). Reference numbers: Model number 16233 S/No X556xxx (means 1991) Other Information: Basically as you would buy today for £6600 but at a nice discount?!?

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Rolex Datejust 16220 White Roman Dial

Price: £1995
Condition: This watch has had a light clean and service looks great. Case/Dial: Stainless Steel case 36mm (plus crown). Stunning White Roman dial. Sapphire Glass is perfect. Waterproof to 100M. Stainless Steel Bezel. Movement: Superb Rolex automatic movement - running strongly. Bracelet/Strap: Original Rolex Jubilee bracelet will fit up to a 9" wrist. Box/Papers: Rolex Boxes (inner and outer) and booklet (papers missing but priced accordingly) Reference numbers: Model number 16220 S/No P785xxx (means year 2000)Other Information: Basically as you would buy today for around £3500 but at a nice discount?!?

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Ladies Rolex Datejust 69173 18KT SS Service Papers

Price: £1995
ON SALE reduced from £2,150 to £1995 - On Sale for limited time only so buy now before it goes!?

Condition: This watch has had a clean, service and polish form our watch maker and basically looks as good as new again. Case/Dial: Stainless Steel case 26mm (plus crown). Classic original Gold dial. Sapphire Crystal. Waterproof to 100M. Hands, Hour Marker surrounds, Crown and Bezel are all solid 18KT gold. Movement: Superb original Rolex automatic movement - running strongly. Quick set date. Bracelet/Strap: Original Rolex Stainless Steel/18KT Gold ref 62523 bracelet will fit up to 8" wrist (extra links available if necessary). Box/Papers: UK Rolex Service Papers (1999), Box and booklet Reference numbers: Model number 69173 S/No 981xxxx (means 1987) Other Information: A lovely wearable watch and just Beautiful. Similar to what you would buy today for around £4500.

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Rolex Date 15223 Oyster Bracelet

Price: £1995
Condition: This watch has had a light clean and service from our Watchmaker and looks almost as good as new again. Case/Dial: Stainless Steel case 34mm (plus crown). Stunning Original Gold Dial. Waterproof to 100M. Bezel, Hands, Hour Markers and Crown are all Solid 18KT Gold. Sapphire Crystal is perfect Movement: Superb Rolex automatic movement - running strongly. Bracelet/Strap: Original Rolex Oyster bracelet with Solid 18KT Gold middle links. Box/Papers: Rolex Box and booklet but papers missing (priced accordingly). Reference numbers: Model number 15223 S/No U609xxx (Dates the watch to 1999) Other Information: Basically as you would buy today for £5790 but at a nice discount?!?

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Ladies Rolex Datejust 79190

Price: £1995
Condition: This watch has had a clean and polish from our Rolex approved watch maker and basically looks as good as new again. Case/Dial: Stainless Steel case 26mm (plus crown). Stunning original Dark Blue dial. Sapphire Crystal. Waterproof to 100M. Movement: Superb original Rolex automatic movement - running strongly. Bracelet/Strap: Original Rolex Stainless Steel Jubilee bracelet. Box/Papers: Original Boxes (Inner and Outer), Booklets and tags. UK Rolex papers (Dated 27/10/01) Reference numbers: Model number 79190 S/No P964xxx Other Information: A lovely wearable watch and just Beautiful. Similar to what you would buy today for around £3800.

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Rolex Air King Date 5700

Price: £1875
Condition: From 1973 this one owner watch is largely unworn since it's last service in 2000 Case/Dial: Stainless Steel case 34mm (plus crown). Silver Linen dial. Plexi glass in great order Movement: Superb original Rolex automatic movement - running strongly. Bracelet/Strap: Original Rolex Stainless Steel folded link bracelet will fit up to 8.5" wrist. Box/Papers: Original receipt from Watches of Switzerland Cardiff in 1973 and service receipt from 2000. (Box and papers missing but priced accordingly - will be shipped in a nice presentation box). Reference numbers: Model number 5700 S/No 278xxxx Other Information: A lovely wearable watch and a fantastic investment going forward. Air King Date much much rarer than standard Air king.

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Rolex Tudor Chronautic Chronograph

Price: £1650
ON SALE reduced from £1,875 to £1650 - Check out other selected reductions - NB Sale for limited time only so buy now before it goes!?

Condition: Unworn Ex-Display Watch Case/Dial: Stainless Steel case 41mm (plus crown and buttons). Stunning grey dial Movement: Superb original automatic movement (Chrono and date functions)Bracelet/Strap: Original Stainless Steel ref 93650 bracelet with all the links will fit up to 9" wrist Box/Papers:Original Boxes (inner and outer) and tag. Papers missing but priced accoringly.Other Info: Model ref 79380P S/N 799xxx . In case you did not know Tudor is Rolex's other brand.

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Vintage 1957 Rolex 6532 Bullseye Perpetual Auto

Price: £1650
Condition: From 1957 This watch is in good honest Vintage condition Case/Dial: Stainless Steel case 34mm (plus crown). Creme 'Bullseye' dial with feature shorter seconds hand. Plexi-Glass. Dagger hands. Movement: Superb original Rolex Automatic 1030 movement - running strongly (one of the first auto movements). Bracelet/Strap: New Black Leather Strap. Box/Papers: Missing but priced accordingly - will come in a nice gift box Reference Numbers:S/No 352xxx Model No. 6532 Other Information: A lovely wearable watch and a fantastic investment going forward.

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Ladies Rolex Date 18KT SS

Price: £1575
Condition: This watch has had a clean and polish form our watch maker and looks good Case/Dial: Stainless Steel case 26mm (plus crown). Stunning original Gold dial. Plexi-glass Crystal. Hands, Hour Marker surrounds, Crown and Bezel are all solid 18KT gold. Movement: Superb original Rolex automatic movement - running strongly Bracelet/Strap: Original Rolex Stainless Steel/18KT Gold bracelet will fit up to 8" wrist.
Box/Papers: Box and papers missing but priced accordingly (will come in a nice presentation box) Reference numbers: Model number 6917 S/No 756xxxx (1982) Other Information: A lovely wearable watch. Similar to what you would buy today for around £4200.

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Gents Rolex Datejust 16233 Linen Dial 18KT SS

Price: £1495
ON SALE reduced from £1,675 to £1495 - On Sale for limited time only so buy now before it goes!?

Condition: This watch has had a clean and polish form our watch maker and looks good Case/Dial: Stainless Steel case 36mm (plus crown). Stunning original Gold Linen design dial. Sapphire Crystal. Hands, Hour Marker surrounds, Crown and Bezel are all solid 18KT gold. Movement: Superb original Rolex automatic movement - running strongly Bracelet/Strap: Original Rolex Stainless Steel/18KT Gold bracelet will fit up to 8.5" wrist (is stretched but wearable) extra links available if necessaryBox/Papers: Box and papers missing but priced accordingly (will come in a nice presentation box) Reference numbers: Model number 16233 S/No T618xxx (1997) Other Information: A lovely wearable watch. Similar to what you would buy today for around £5000.

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Rolex Cellini 18KT Gold Dress Watch

Price: £1495
Condition: This watch has had a light clean and service and looks great. Case/Dial: Solid 18KT Gold case 25mm x 30mm (plus crown). Champagne/Gold Dial Movement: Superb Rolex manual wind movement - running strongly. Bracelet/Strap: Leather strap with Original Rolex Rolled Gold Buckle Box/Papers: Original Box and papers missing (will come in a nice gift box) but does come with Rolex Service papers from 1991. Reference numbers: Model number 4105/8 S/No 79xxx Other Information: A very affordable Gold Rolex Watch.

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Ladies Rolex Oyster Date SS

Price: £1395
Condition: This watch has had a clean and polish from our watch maker and basically looks lovely. Case/Dial: Stainless Steel case 26mm (plus crown). Stunning original Silver dial. Plexi Glass Crystal. Movement: Superb original Rolex automatic movement - running strongly. Bracelet/Strap: Original Rolex Stainless Steel Jubilee bracelet (some stretch obviously but perfectly wearable) Box/Papers: Box and Papers missing but priced accordingly (will come in a nice presentation box) Reference numbers: Model number 6919 S/No 396xxxx (means 1973) Other Information: A lovely wearable watch and just Beautiful. Similar to what you would buy today for around £3100.

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DO YOU HAVE A WATCH TO SELL

Price: TBA
Fitzrovia Watches are happy to Buy or Part Exchange your Rolex - In the first instance please email chris@fitzroviawatches.co.uk with the details of your watch eg age, condition, model number and photo if possible

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Vintage Rolex Cosmograph Booklet

Price: £450
For the Rolex Cosmograph 6265 6263 6268 Models. Watches in booklet are photographed with folded bracelet and riveted so applicable for the 1970's date range. Booklet really looks almost as good as new - photos tell all. Booklet reference 575-27-31.50432 in English with back page dealer stamp open.

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Vintage Rolex Milgauss Booklet

Price: £450
For the Rolex Milgauss 1019 model. Watch in booklet is photographed with folded bracelet and riveted so applicable from the mid 60s to the mid 70's. Booklet really looks almost as good as new. Booklet reference 575-30-31.50432 in English with back page dealer stamp open

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Vintage Rolex Explorer 1 and 2 Booklet

Price: £425
For the Rolex Explorer 1 and 2 1016 1655 Models. Watches in booklet are photographed with folded bracelet so applicable for the 1970's date range. Explorer 2 in photo is the mark 1 straight hand version. Booklet really looks almost as good as new. Booklet reference 575-30-31.50432 in English with back page dealer stamp open.

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Rolex 1970s Sportsfolio Booklet

Price: £350
Has many interesting discontinued models including Cosmograph, GMT and Orange hand Explorer. 'Mint' condition.

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1970s Rolex Day-Date Booklet

Price: £250
For the Rolex Day-Date models from the 1970s. 'New Old Stock' condition.

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Rolex brochure - Floating Cosmograph 16520 - 1991

Price: £225
Booklet for rare discontinued 'Floating Cosmograph' model. 'New Old Stock' condition.

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WE BUY VINTAGE ROLEX ACCESSORIES

Price: TBA
Fitzrovia Watches are happy to Buy your unwanted Vintage Rolex Accessories - In the first instance please email chris@fitzroviawatches.co.uk with the details of your watch eg age, condition, model number and photo if possible

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Rolex 1970 Americas Cup Book - Red Submariner

Price: £195
Special Brochure features ad for 'Red' Submariner. Fair condition.

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Rolex Retailer Talking Points brochure - 1991

Price: £175
Special Brochure has many interesting discontinued models including the 'Floating Cosmograph' and Oysterquartz. 'New Old Stock' condition.

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Vintage Rolex booklet - GMT Master - 1984

Price: £175
Booklet for now discontinued GMT Master model. 'Mint' condition.

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Rolex Submariner bezel booklet - 1981

Price: £125
1981 - Submariner and GMT bezel instruction booklet. Mint Condition.

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Gold Rolex Submariner Anchor - 1980-90s

Price: £125
1980/90s - Gold Submariner Anchor NB item is not gold itself - for Gold models. 'New old stock' condition.

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Rolex booklet - Oysterquartz 17000 - 1982

Price: £125
Booklet for now discontinued Oysterquartz model. 'New Old Stock' condition.

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Rolex booklet - Oysterquartz - 1970s

Price: £100
Booklet for now discontinued Oysterquartz model. NB Italian language. 'Good' condition.

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Rolex brochure - GMT Master 16750 - 1987

Price: £95
Covering the now discontinued GMT Master model. 'New Old Stock' condition.

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Rolex brochure - Rolex Submariner - 1987

Price: £95
Brochure covering the Submariner and Sea Dweller model range. 'New Old Stock' condition.

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History of Rolex watches

When the company was first formed in 1905 by Hans Wilsdorf it was originally called Wilsdorf & Davis (Wilsdorf’s Brother in Law). The main aim of the company was to develop smaller movements thus moving away from pocket watches and towards wrist watches. The company actually started in London not moving to Switzerland until after WW1.

After submitting their first movement for testing in 1910 it became clear that he main challenges for the wrist watch would be water and dust proofing to enable greater accuracy and reliability. To solve these problems the famous Rolex screw crown and casebook mechanism were developed by Wilsdorf ie the genesis of the ‘Oyster’ concept

To convince potential customers watches were displayed in Shop windows in aquariums!? This theme was mirrored in worldwide advertising. The universal move to waterproof robust watches gave Wilsdorf a great competitive advantage and provided the springboard to future success.

An early Marketing opportunity arose when Mercedes Gleitze swam the English Channel wearing a Rolex Oyster which true to Wilsdorf’s word kept perfect time and waterproofness. Very quickly a large front page advertisement appeared in the Daily Mail proclaiming Rolex as "The Wonder Watch that Defies the Elements: Moisture Proof. Waterproof. Heat Proof. Vibration Proof. Cold Proof. Dust Proof.". These qualities were equally useful to Edmund Hillary when he climbed Everest wearing his Rolex.

The other great innovation that formed part of the Rolex foundation was the ‘Rotor’ which was developed in 1931. The self winding nature of the Rotor gave birth to the term ‘Perpetual’. The Brand then had its 2 strong attributes ie the waterproofing of an ‘Oyster’ and the ease of use of a ‘Perpetual’ movement

Based on these 2 core principles Rolex developed the following watches: -

1933 – Rolex Bubbleback
1945 – Rolex Datejust
1953 – Rolex Explorer
1953 – Rolex Turn-o-graph
1953 – Rolex Submariner
1954 – Rolex Milgauss
1954 – Rolex GMT Master
1956 – Rolex Day Date ‘President’
1960 – Rolex Cosmograph Daytona
1967 – Rolex Sea-Dweller
1970 – Rolex Oysterquartz
1992 – Rolex Yachtmaster

Developing so many popular models so quickly gave Rolex its premier position in the market. The genius of Rolex is not only the initial development but the very subtle design tweaks that keep this core product line up fresh over time.

Now registered as Montres Rolex S.A. the company enjoys a unique family trust lead corporate structure where an obsession with quality and longevity takes precedence over profits thus avoiding the pitfalls that have claimed other watch makers over time.

It is the timeless quality and robustness of the construction which mean that Rolex watches consistently have the best retained value of any pre-owned watches. A Rolex watch is a considerable commitment to buy in the first place but a fantastic and enjoyable investment over time.
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