Since 2009 Fitzrovia Watches have sold over £20M of watches to 1000s of happy customers all over the world.
We have always operated by prior appointment only and with a fair and honest fixed price policy.
"Chris and Melanie at Fitzrovia watches have been a pleasure to do business with. I have been amazed at the quality of the watches they have provided (effectively new) and they have always provided excellent value for money and quality of service. Nice folks to do business with, no haggling, no hassle just a fair deal. Whilst my experience is not vast and only anecdotal, they have been the best dealers I have bought from and the documentation and sales support that Melanie provides is excellent. I would thoroughly recommending Fitzrovia watches"
Girard Perregaux Laureato Chronograph 81020 Blue
"Easy and smooth transaction. Never used Chrono24 before but would definitely use again. Fitzrovia Watches kept me informed at all steps from purchase to posting. Item arrived well packaged and on time. A+ service...."
Breitling Endurance Pro Red Ironman
"Vacheron Constantin Royal Eagle. The watch was in superb condition, as described. Communication was excellent, watch was well packaged and delivered very quickly. This is not the first time I've dealt with Fitzrovia Watches and they have always been first class. Highly recommended."
Vacheron Royal Eagle Day Date
"Quick and clear answers. Vendor is kind and professional. Delivery was very quick and the watch received as expected. This was my first purchase on Chrono24 and with this vendor, but I would definitely recommend. Watch was provided with all papers and certification. Definitely worth the price paid. "
Breitling Super Avenger 2 Chronograph Blue A1337111 48mm
" 5* Shipping, 5* Communication, 5* Item Description"
Rolex Cellini 5112 18KT Gold
"Couldnt have been better, watch dispatched immediately and had emails from start to finish. Well packaged with all items as described, Would recommend as couldnt fault.Couldnt have been better, watch dispatched immediately and had emails from start to finish. Well packaged with all items as described, Would recommend as couldnt fault."
Breitling Superocean Heritage Chrono 44 Blue A13313
"Beautiful piece, amazing black dial with indices and Chronograph to boot - amazing packaging too"
Omega Seamaster Chrono
"Very helpful and accommodating sellers who were happy to answer any questions I had"
Omega Seamaster Aqua Terra Co-Axial
"I would happily recommend fitzroiawatches (Mel & Chris) the communication was spot on and the watch was described perfectly, all questions were answered in a very timely manner. Nothing was ever a problem, if you see a watch you like and they are selling it.. buy it you’ll not be disappointed.. thank you again"
Breitling Superocean Chronograph M2000 A73310
'I'm really happy with the watch, thanks again for your service! Very refreshing to see the honest pricing/no haggling policy from you guys - especially when the price is genuinely honest and reasonable! It's been a pleasure dealing with you both!'
Omega Moonwatch Big Box
"Great watch - exactly as it was described and I love it. Amazing service; nothing was too much trouble in terms of the delivery. Really good knowledge from someone who has been in the industry for years. Cannot recommend them enough. Many thanks."
Montblanc, STAR LEGACY NICOLAS RIEUSSEC
"Fantastic customer experience from start to finish. It really was one of the best customer experiences I have ever had and one I will remember and recommend. The gift was very well received"
Omega Seamaster James Bond No Time to Die 21092422001001
"Prompt delivery. They followed up on the delivery. Very professional. The watch is amazing!"
"Chris, Mel and the team at Fitzrovia Watches were an absolute pleasure to deal with. I had a lot of reservations about the watch business but after seeing how professional the service has been I wouldn’t hesitate to use their services again. Top level service"
"A seamless and efficient experience. Thank you."
"Shipping 5* Item description 5* Communication 5*"
"Really great to deal with. Watch was delivered within 24 hours of payment. Lots of quick, very helpful communication. Would definitely recommend"
“I am delighted with the Grand Seiko I purchased from Fitzrovia. Although the watch arrived with a tiny blemish which most people would not be bothered about, Chris understood immediately. He is, after all, a fellow watch geek. He and Mel thereafter ensured that the issue was resolved to perfection. I cannot recommend Fitzrovia highly enough”
"Great sellers! Always happy to answer any questions and sent pictures and videos when asked. Would deal with them again 100%! Thank you for such a good service!"
"Second purchase from Chris & Mel at Fitzrovia Watches a Panerai Radiomir Rattrapante Great price, accurate description,watch exactly as shown and reasonable prices. Speedy next day delivery too and Chris was more than helpful when I lost one of the screws when changing the strap. Wouldn’t deal with anyone else other than Fitzrovia Watches in the future👍"
"Chris and Mel were a pleasure to deal with from beginning to end. Item as described. Highly recommended."
"Beautiful watch, Really pleased. Very well packaged. Quick delivery."
"Great item, very helpful seller, professional throughout"
"Excellent customer service 5* Shipping, Communication & Item Description"
"Very Professional Service. Great Communication and Watch exactly as described."
"Excellent in all aspects Recommend A*****"
"Beautiful watch, Really pleased. Very well packaged. Quick delivery"
"Watch arrived in listed condition and everything went smoothly. I chose this seller based on their previous ratings and can confirm that they deserve the high marks. Thank You, -Jonathan" - Delivered USA
"Bought a Panerai California from Chris@Fitzrovia watches service was flawless from start to finish Price was reasonable Open and honest Item arrived in perfect condition and looks as good as new Would use again in the future without hesitation If you’re looking for a great watch at a great price use Fitzrovia watches instead of going down the authorised dealer route"
"Excellent dealer service"
" Great experience dealing with Fitzrovia Watches from start to finish. Communication was very good and watch was delivered quickly once ordered. Watch was exactly as described (perhaps even better !). Would highly recommend Fitzrovia Watches and would definitely use them again - Thanks Chris and Mel"
"Excellent service. Chris is very knowledgeable and trustworthy. Highly recommended"
"Watch arrived wearing it now Looks great so very happy and would like To thank you for all your help and for Packaging the watch very well and Looking forward to my next purchase "
"I've bought and sold more watches than the average person over the last 25yrs and have to admit dealing with Chris was very clean cut and straightforward. His watch was at a very good price, he gave me an excellent trade in allowance for my watch. The new watch arrived quickly and in 10/10 condition. Buy with confidence!"
"Very helpful - dispatched the watch immediately"
"Communication was very good during purchase and afterwards, just get the impression Chris and Mel of Fitzrovia Watches know what they are doing and do it well. I also liked the fixed price. As for the watch itself, I have worn it for a week now and it's accurate to two seconds/day which is as good or better than anything else I own, but more than that, it's a stunning piece of engineering."
"Excellent service, will use again"
" Shipping 5* Item description 5* Communication 5*"
"Chris and Mel at Fitzrovia are great to deal with. Exceptional communication from the off, swift delivery and all queries answered politely and promptly. I'd recommend them to anyone"
"It was great buying from Chris and Mel, who were very responsive and responsible throughout the whole transaction. Highly recommended." - Delivered Singapore
Audemars Piguet Royal Oak Offshore Chronograph 25770ST
"I recently purchased a luxury timepiece from Fitzrovia. Chris and Melanie were terrific; great communication, prompt shipping and they were very helpful navigating the customs documentation. Watch was in perfect condition, as promised" - Delivered Canada
PANERAI RADIOMIR MANUAL PAM00292
"Second time dealing with seller, nothing but perfect. Will use again in the future"
Tudor Black Bay Chronograph 79350 Stickers
" Shipping 5* Item description 5* Communication 5*" - Shipped to Norway
Panerai Luminor Marina 3 days 42mm PAM02392
"They couldn't have been more helpful or kept me better informed and the watch was exactly as described. I'll definitely buy from them again"
Panerai Radiomir 10 Days GMT PAM00323
"I’ve bought several watches from Chris over a period of many years. His descriptions are always accurate, the watches he stocks are in very good condition, and it’s always a pleasant experience dealing with him. Definitely recommend."
"Many thanks for the watch very pleased with it and the service provided"
"I received the watch today. It is a great looking piece. Thank you" - (Delivered America)
Tudor Black Bay 58 Bronze
"Good experience with Fitzrovia Watches. Enquired about JLC Ultra Thin. Prompt response! Great communication. Fair pricing. Thank you to Chris and Melanie. It is nice to actually get quick response and good customer service regardless of what day of the week it is. Hope to buy from you in the future. Thank you"
"Fantastic service, bought an IWC Portugieser chrono which although pre-owned was flawless. Later sent this off for service using Fitzrovia Watches, they kept me updated throughout the process and got my watch back very quickly. Would definitely recommend!"
"Shipping 5* Item description 5* Communication 5*" - Watch Shipped to Japan
Panerai Titanium 8 day PAM00346
"Excellent seller. Item just as advertised and excellent communications. Would definitely deal with again"
Tudor Black Bay Fifty Eight Black Bracelet 79030N
"Great, smooth transaction. Watch as advertised"
Tudor Black Bay Chronograph Bracelet 79360N Reverse panda
"Open, honest and a pleasure to deal with. Watch was as detailed/described and utterly delighted. Sincere thanks"
IWCDa Vinci Perpetual Calendar Chronograph IW375028
"Great deal, anytime again!" - Delivered Austria
Panerai RADIOMIR 1940 GMT Power Reserve PAM00658
"Great seller. Would highly recommend" 5 stars on Item Description, Shipping (Australia) & Communication
TudorBlack Bay Fifty Eight Black Bracelet 79030N
"They were very professional and made customs a breeze by sending me all of the forms I needed ahead of time. Watch showed up in the condition as advertised would recommend"
TudorBlack Bay Pepsi GMT M79830RB
"Watch is gorgeous!, great customer service, highly recommend your company and will definitely introduce to my watch collectors"
Panerai Radiomir 1940 18kt RG 42mm PAM00513
"Watch is perfect and a great price. Great communication, couldn’t recommend highly enough! Would buy again!"
Tudor Black Bay Heritage 41mm Black Bracelet
"Excellent service from Fitzrovia Watches. This was my first online watch purchase and Chris and Mel made the process reassuring and seamless. I would not hesitate to recommend this dealer"
Vacheron Constantin Traditionnelle World Time Platinum 86060/000P
"I just received the watch. Wearing it and very excited about it. Thanks so much - it is as magnificent as I was expecting"
IWC Yacht Club
" Very positive experience, quick delivery (Canada) and respond time. Watches exactly as described if not better. Package done really well"
IWC Portofino 18KT RG 8 day IW516102
"Amazing dealer. Great communication"
IWCPilots Mark XVII IW326504 Bracelet
"Very smooth and pleasant service"
IWC Pilots Chrono 18KT Rose Gold IW371713
"Fitzrovia made every effort to get the watch to me in a time frame specified by me, and I truly appreciate that"
Jaeger-LeCoultre Master Calendar Meteorite dial 18KT RG
"Great dealer! Super fast shipping! Great communication"
ChopardLUC 161863 18KT WG 8 Day
"Great dealer, easy to do business with. Would definitely recommend and use again. Thank-you!"
Bremont ALT1 P2BL Blue UNWORN
Professional and fast. Ethical and direct. No fuss and fully recommend.".
Vacheron ConstantinMalte Chrono 47120 18KT WG VC Svc
Cartier Calibre de Cartier Bracelet W7100015 42mm
"Really fast delivery, Watch and box superlative"
Panerai Luminor Marina Titanium PAM00177
"Really professional service in every way. Communication excellent, great product knowledge and very courteous. Would highly recommend this dealer."
Vacheron Constantin Chrono Bracelet 49150B01A White
"Excellent from start to finish."
IWC Portuguese Portugieser Chronograph IW371417
"Very quick to respond. Good communication. Great experience. I can wholeheartedly recommend this seller."
Tudor Black Bay Pepsi GMT M79830RB 2023 Wty
"Great dealer highly recommend purchasing from them."
Bell & RossBR03-51 GMT Titanium
"Very nice watch - extremely please with it and very good value. Fast delivery and quick responses. All round would 100% buy again."
Jaeger-Le CoultreMaster Control date 18KT RG UNWORN Q1542520
"Fast delivery and good communication, highly recommended."
Jaquet-Droz Petite Heure Minute Aventurine J005000570
"Chris Brown from Fitzrovia is the real deal. He was very responsive and went above and beyond during my purchase. Will continue to monitor Fitzrovia’s inventory just so I can buy from him again. 10/10"
Jaeger-LeCoultre Reverso 18KT WG Sun Moon 270.3.63
"Nice, fast and reliable trading conditions. You can happily buy from this retailer sometime in the future. And why not go to the place to visit if it happens to London:)"
Longines Bucherer Blue Master Collection L2.6126.96.36.199 - Unworn
"Trustworthy, and it was a pleasant experience to buy a watch through them. And the shipping was all most unreal fast. 22 hours after i payed the watch was delivered. From UK to Sweden"
Bell & Ross BR03-92
"Excellent dealer. Delivery was made bang in time and day requested. Watch is magnificent. Really pleased with service and goods"
Tudor Pelagos LHD 25610TNL
" I bought a Heuer Monaco at a good price and in good condition. Recommended"
TAG Heuer Monaco Ltd Ed CS2110
"Great communication, watch exactly as described"
Omega Planet Ocean Chronograph 188.8.131.52.01.001
"Great dealer, open, available and precise..."
Rolex Oyster Perpetual Date Black dial 115200
"The dealer was very quick to answer my questions which made this a very pleasant transaction"
Cartier Tank Solo Bracelet Large W5200014
"Everything was spot on, hope to deal with you again very soon"
IWC Portuguese Portugieser Perpetual Calendar IW502119
"Watch perfectly conforms to the description and photos. Very professional seller to recommend."
Breitling Cosmonaute Chronograph 18KT
"Very smooth transaction and the Omega was very well packaged and it is beautiful...."
OmegaAqua Terra XXL 49mm 184.108.40.206.06.001
"Smooth easy transaction. Item in perfect condition as described. Thank you"
Hublot King Power Titanium UNICO 701.NX.0170.RX
"The deal ran smoothly and well. Everything in place"
IWC Pilots Chrono IW3706 Bracelet Silver dial
"Excellent service and speedy delivery. The watch was perfect and just as described. Many thanks Chris, and I look forward to doing business with you again soon"
Hublot Classic Fusion 511.NX.1171.LR Titanium 45mm
"Great communication, speedy delivery, well packed, perfect condition and good price. Would happily recommend"
Panerai RADIOMIR 1940 PAM00587 Militaire Special Editions
"Brilliant service and totally love the watch. Thanks Chris. Highly recommended!!"
IWC Pilots Le Petit Prince IW377706 Blue
"Very nice process. Chris was quick and efficient with great communication along the way. The item is also perfect"
Ulysse Nardin Dual Time 40mm 18KT Gold 221-88
"Very smooth deal. Wonderfull watch in perfect condition. Nice communication. Very trust full seller. Thank you!"
TudorHeritage Chronograph 70330N Black
"thank you very much. The watch arrived yesterday. It is really beautiful. And thank you for the case as well. I am very happy with the purchase.
Omega Aqua Terra James Bond SPECTRE 23110422103004
"Very patient, forthright and communicative dealer. Highly recommended"
TudorPelagos 25500TN ETA Titanium
"I received the BREITLING watch! A very nice piece of watchmaking! I'm very satisfied again with this buy and continue looking at your web-site"
Breitling Navitimer Platinum
OmegaTrilogy 1957 Anniversary Set '66' 3220.127.116.11.01.002
"Highly recommend. Fantastic service. Quick replies to questions. Shall definitely buy again"
Jaeger-LeCoultreReverso Grande Taille 18KT Gold 270.1.62
"Great communication throughout the buying process. The watch was better than described. I would not hesitate to purchase from them again."
Jaeger-LeCoultreAMVOX II Titanium 192.T.25
" I purchased an Omega Constellation Globemaster at a rather competitive price in comparison to all the other sellers. Beautiful shopping experience"
Omega Globemaster Annual Calendar 18KT Bezel
"Never forgotten my first purchase. Chris was amazing to deal with & I have never forgotten the experience. The transaction & deal was done on trust & phone calls"
"Chris has been a pleasure to deal with. His quick and accurate communication gave me the confidence to purchase the watch online"
Rolex GMT Master 2 126710BLNR STICKERS UNWORN
"Shipping, Communication & Item Description 5 Stars"
Tudor Black Bay Pepsi GMT M79830RB-0001
"Chris was great to deal with"
RolexGMT Master 2 126710BLNR Batman Jubilee 2019
"I’ve bought two watches from Chris: a Tag Heuer tourbillon and an Omega Seamaster blue. He has encyclopaedic watch knowledge and is a top bloke to deal with. You can’t go wrong buying from him"
Tag Heuer tourbillon and an Omega Seamaster blue
"High service and extremely fair prices. Would recommend to anyone looking to buy a new watch"
PAM 587 Marina Militaire 1938
"Absolutely wonderful experience buying a watch from Fitzrovia. Very knowledgeable and helpful in their communication. Quite honestly couldn’t have asked for more: thanks Chris & Mel!"
AP ROO Legend