Since 2009 Fitzrovia Watches London have sold over £15M of watches to 1000s of happy customers all over the world.
We have always operated by prior appointment only and with a fair and honest fixed price policy.
"Nice, fast and reliable trading conditions. You can happily buy from this retailer sometime in the future. And why not go to the place to visit if it happens to London:)"
Longines Bucherer Blue Master Collection L2.6126.96.36.199 - Unworn
"Chris Brown from Fitzrovia is the real deal. He was very responsive and went above and beyond during my purchase. Will continue to monitor Fitzrovia’s inventory just so I can buy from him again. 10/10"
Jaeger-LeCoultre Reverso 18KT WG Sun Moon 270.3.63
"Trustworthy, and it was a pleasant experience to buy a watch through them. And the shipping was all most unreal fast. 22 hours after i payed the watch was delivered. From UK to Sweden"
Bell & Ross BR03-92
"Excellent dealer. Delivery was made bang in time and day requested. Watch is magnificent. Really pleased with service and goods"
Tudor Pelagos LHD 25610TNL
" I bought a Heuer Monaco at a good price and in good condition. Recommended"
TAG Heuer Monaco Ltd Ed CS2110
"Great communication, watch exactly as described"
Omega Planet Ocean Chronograph 188.8.131.52.01.001
"Great dealer, open, available and precise..."
Rolex Oyster Perpetual Date Black dial 115200
"The dealer was very quick to answer my questions which made this a very pleasant transaction"
Cartier Tank Solo Bracelet Large W5200014
"Everything was spot on, hope to deal with you again very soon"
IWC Portuguese Portugieser Perpetual Calendar IW502119
"Watch perfectly conforms to the description and photos. Very professional seller to recommend."
Breitling Cosmonaute Chronograph 18KT
"Very smooth transaction and the Omega was very well packaged and it is beautiful...."
OmegaAqua Terra XXL 49mm 184.108.40.206.06.001
"Smooth easy transaction. Item in perfect condition as described. Thank you"
Hublot King Power Titanium UNICO 701.NX.0170.RX
"The deal ran smoothly and well. Everything in place"
IWC Pilots Chrono IW3706 Bracelet Silver dial
"Excellent service and speedy delivery. The watch was perfect and just as described. Many thanks Chris, and I look forward to doing business with you again soon"
Hublot Classic Fusion 511.NX.1171.LR Titanium 45mm
"Great communication, speedy delivery, well packed, perfect condition and good price. Would happily recommend"
Panerai RADIOMIR 1940 PAM00587 Militaire Special Editions
"Brilliant service and totally love the watch. Thanks Chris. Highly recommended!!"
IWC Pilots Le Petit Prince IW377706 Blue
"Very nice process. Chris was quick and efficient with great communication along the way. The item is also perfect"
Ulysse Nardin Dual Time 40mm 18KT Gold 221-88
"Very smooth deal. Wonderfull watch in perfect condition. Nice communication. Very trust full seller. Thank you!"
TudorHeritage Chronograph 70330N Black
"thank you very much. The watch arrived yesterday. It is really beautiful. And thank you for the case as well. I am very happy with the purchase. To put the watch on was a bit difficult. I needed to reduce the size of the bracelet, but couldn’t do so myself. Fortunately there is an Omega-dealer not so far away and he fixed it. My first online purchase of a used watch was a full success because of you"
Omega Aqua Terra James Bond SPECTRE 23110422103004
"Very patient, forthright and communicative dealer. Highly recommended"
TudorPelagos 25500TN ETA Titanium
"I received the BREITLING watch! A very nice piece of watchmaking! I'm very satisfied again with this buy and continue looking at your web-site"
Breitling Navitimer Platinum
OmegaTrilogy 1957 Anniversary Set '66' 3220.127.116.11.01.002
"Highly recommend. Fantastic service. Quick replies to questions. Shall definitely buy again"
Jaeger-LeCoultreReverso Grande Taille 18KT Gold 270.1.62
"Great communication throughout the buying process. The watch was better than described. I would not hesitate to purchase from them again."
Jaeger-LeCoultreAMVOX II Titanium 192.T.25
" I purchased an Omega Constellation Globemaster at a rather competitive price in comparison to all the other sellers, I was afraid but they turned out to be very precise, punctual and above all I received the alerts on all the movements that the package had during the shipment, which by the way it happened in 2 days ... fantastic. Beautiful shopping experience"
Omega Globemaster Annual Calendar 18KT Bezel
"Never forgotten my first purchase. Chris was amazing to deal with & I have never forgotten the experience. The transaction & deal was done on trust & phone calls"
"Chris has been a pleasure to deal with. His quick and accurate communication gave me the confidence to purchase the watch online. The watch came well packaged and as described. I must highlight he continued to provide excellent after care with a query that I had. He went beyond my expectation with this and I am thankful. I would happily buy from him again."
Rolex GMT Master 2 126710BLNR STICKERS UNWORN
"Shipping, Communication & Item Description 5 Stars"
Tudor Black Bay Pepsi GMT M79830RB-0001
"Chris was great to deal with"
RolexGMT Master 2 126710BLNR Batman Jubilee 2019
"I’ve bought two watches from Chris: a Tag Heuer tourbillon and an Omega Seamaster blue. He has encyclopaedic watch knowledge and is a top bloke to deal with. You can’t go wrong buying from him"
Tag Heuer tourbillon and an Omega Seamaster blue
"High service and extremely fair prices. Would recommend to anyone looking to buy a new watch"
PAM 587 Marina Militaire 1938
"Absolutely wonderful experience buying a watch from Fitzrovia. Very knowledgeable and helpful in their communication, but what really sets them apart is their transparency, extremely competitive pricing and of course their competency and eagerness in getting the deal done- but only, I must stress, if they could ensure with absolute certainty that the customer would leave 100% happy. I left overjoyed with my purchase and with the overall experience. Quite honestly couldn’t have asked for more: thanks Chris & Mel!"
AP ROO Legend
" I bought a beautiful IWC from Chris in pristine condition. Considering it's 9 years old there isn't a mark on it anywhere. I also have to say it was extremely competitively priced"
" I am excited !! just as offered and delivered faster than advertised"
"Item Description 5*, Shipping 5*, Communication 5*. Would recommend to buy from"
"No problems at all. Recommendable"
"The description was really complete and the watch exactly as described . Good communication and the watch was well packed to preserve it of any damages during shipment""
Panerai Radiomir 8 day Titanium
"Very impressed with the buying experience, fast communication along the way and flexible on delivery abroad. After receiving the watch the team answered all my questions on maintenance with great expertise. I would highly recommend buying a watch through Fitzrovia Watches!"
" I love the watch and I appreciate you making the delivery"
"Stunning watch, a real pleasure to deal with, very happy"
"Fantastic Breguet thankyou"
"The service you provided was second to none; from the initial contact with yourselves through to the purchase of the watch and following several queries from Geoff"
"You were true professionals but with a friendly service and style that made us feel at ease. Nothing was too much trouble. I will be recommending Fitzrovia Watches to all our friends and family who want to experience that level of service when buying such an important purchase"
"Excellent service and product. Perfect."
"Great seller. Fast shipment. Watch as described. Excellent value. Highly commendable."
"Thank you for this nice watch. I will buy again from you."
"Great service, a simple and worthwhile transaction, many thanks."
"A pleasure to do business with... a genuine vendor who knows his stuff"
"Great service and communication, marvellous watch. Highly recommended!"
"Nice bloke to deal with; top watch; could not have asked for more..."
"Great watch just as described, most helpful in every way, thank you."
"Great watch and great company. Will do business with you again. Thanks."
"Honest, reliable and excellent to do business with."
"Very responsive and helpful and worked to make sure I was satisfied and happy with the entire transaction, from inquiry to purchase to delivery."
"Good watch and good service"
" Watch was in promised condition, communication with the seller was easy and shipping was extremely fast."
"A great watch for a great price. But I was most surprised by the blazingly fast delivery. Excellent!"
"Really fast shipment with no problems. Shipment included all promised items. I would recommend this dealer."
"Great seller, reachable and serious on communication. Tracking number posted immediately and product quality as described."
"Great goods; exactly as described; shipping faster"
"I am very satisfied with the clock. All the best and gladly again."
"Prompt shipping and clear communication. Would recommend."
"Personally picked up watch. Excellent condition and very trustworthy dealer."
"Good communication. Well packaged and delivered very quickly. "
"Simple, fast and quality as promised."
"Honest, reliable and excellent to do business with."
"Sympathetic seller. very good. thanks"
"Fast delivery and great communication. Really good seller."
"Excellent handling in every way!"
"a watch delivered quickly and in perfect condition"
"Brilliant. Obviously had my worries about buying an expensive watch second hand and online. But trust me it's the best decision I ever made. "
"Great deal! Superb service! Prompt delivery!"
"Good seller with excellent communication."
"Product as described. Good communication. Very fast delivery"
"Excellent service - very happy with my purchase"
"Item as described, arrived safely, well packed and with excellent communication"
"Watch in top condition. Brilliant service. Very nice contact!"
"Great condition, surprisingly fast international shipping. All is well..."
"Fast delivery Thanks "
"Absolutely superb experience. I'm very pleased with the watch."
"Superb seller, recommended."
"Nice item excellent service thanks"
"My new Tag watch arrived quickly & as described."
"Absolutely superb experience. I'm very pleased with the watch!!"
"Great seller in all ways. Excellent condition, promptly sent, well wrapped."
"Fantastic Watch mint condition, super quick service. Thanks Fitzrovia watches."
"A pleasure to buy from. Fab item thank you!"
"Very Professional and Quick Next day service. Thanks"
"Fast shipment, item as described and perfect condition,"
"Delighted everything was just as advertised ... Thank you for your reliability"
"item as described, delighted, great service.many thanks."
"Stunning Watch - thank you!!"
"Nice watch, item as described, fast shipping, thanks from Germany"
"Beautiful watch, serious seller; Thanks!"
"Arrived safe and quick, super watch"
"Great company, item arrived quickly and better than I imagined"
"Honest reliable excellent to do business with"
"Excellent seller, great to do business with"
"Beautiful watches as described and perfect condition many thanks"
"Great watch, Great service. Highly recommended. Thank you"
"Lovely Watch - Very nice guy to deal with - Excellent Chris - Thank you"
"Beautiful watch, quick and efficient service, excellent thank you"
"Delighted with purchase. Thanks"
"The watch was as described, good communication throughout"
"Excellent genuine watch from a very helpful Company"
"Very fast delivery, no problem at all"
"Fantastic watch. Mint condition. Great sale. Many thanks"
"Excellent great quality and service. As described. Many thanks"
"Super transaction. Kept informed. Would definitely buy from again. Thx Chris"
"Excellent, great comms and excellent service / delivery"
"Nice and authentic watch, good communication, quick sending, PERFECT !"
"Excellent service, watch as described, no hesitation in using again."
"Very fast shipment - good communication - thank you"
"Very happy with the watch & seller. Took time & trouble with me. Appreciated!"
"Excellent transaction. Thanks"
"Easy High Value Transaction....Very Genuine Chap.."
"A real beauty, extremely delighted, quick delivery can highly recommend"
"Fast and safe shipping"
"Excellent watch, as described"
"Delivery very fast. Watch as described. Chris great to do business with!"
"Carefully Packed And Fast Dispatch To France. Beautiful Watch! Many Thanks"
"Fantastic Watch, very friendly and helpful. So pleased"
"Very nice watch - thank you"
"Great service great watch, thanks Chris."
"Really happy. lovely watch as described. delivered really quick .very pleased."
"Highly recommend Fitzrovia Watches - a great watch"
"Super fast delivery. Would recommend and use again"
"Excellent.Very pleased with the whole transaction. Many Thanks."
"Outstanding item as described! Great communication and very fast delivery"
"Super. Everything perfect, Great, superb transaction, From Poland with Love :)"
"Great watch and perfect communication!"
"Many thanks. Excellent to deal with."
"Excellent watch, good service and communications"
"Fantastic watch, very fast delivery, excellent, will do business again"
"Great watch in mint condition "
"Excellent transaction, great comm. I strongly recommend,"
"Excellent, thank you very much"
"Great Watch, Very Pleased"
"Great Communication! Your money is safe! Cheers Chris!"
"The watch is wonderful and delivered very quickly. Thanks very much"
"Nice item very good service all round - thank you"
"Excellent and went 'above and beyond' to ensure satisfaction. Fantastic!"
" Very helpful will buy again"
"One of the best companies i've ever dealt with."
"Good Rolex good watch"
"Very good transaction and communication"
"Watch as described, quick delivery, very happy!"
"Excellent seller. Very communicative, and reliable."
"Nice watch in good condition, good communication"
"Thank you for a superb watch."
"Very helpful and a lovely item, thank you."
"Excellent deal, lovely watch, exactly as described, many thanks."
"Great comms, nice sub"
"Great watch in superb condition, fast delivery, thanks a lot!"
"Very speedy delivery of a beautiful watch"
"Perfect watch!! a true gentleman!"
"Stunning watch, absolute bargain, a real pleasure to deal with, very happy."
"Excellent service and product. Perfect."
"Thank you for this nice watch. I will buy again from you again."
"Great service, honest description, a simple and worthwhile transaction, many thanks"
"just one word: PERFECT!"
"A pleasure to do business with."
"Great service and communication, marvellous watch. Highly recommended! Thanks Chris!"
"Thanks Chris. A perfect transaction from a perfect gentleman."
"A class of his own! Would definitely buy again from Chris! Highly recommended!!!"
"If you are looking to buy a genuine quality watch - HE IS YOUR MAN"
"Well communication, smooth transaction, thanks"
"Great communications, beautiful watch, very fast delivery - Thanks Chris."
"Nice bloke to deal with; top watch; could not have asked for more..cheers Chris"
"Great Watch!!!! Definitely recommend!!!!!"
"Excellent, service.Would deal with again"
"Great watch and Great seller. Will do business with him again. Thanks"
"I purchased a watch from Fitzrovia through the Internet via Chrono24, therefore, I have not had the opportunity to meet Chris Brown. However, having dealt with him by correspondence, I found him very helpful, patient and understanding and hope to meet him and see his shop the next time I am in London. From what I have seen on his website, he has some excellent timepieces at good prices. I will surely be dealing with him again"
"Highly recommend to anyone looking to purchase a watch. Chris was incredibly accommodating and helpful every step of the way. As a watch collector and enthusiast, I will without doubt be dealing with these guys again"
"Honest, straight talking, genuine watch enthusiasts, who seemed to have turned their passion into a business. I would not hesitate to recommend Fitzrovia Watches and I will definitely be back, when I decide to upgrade. Thanks to Chris and the team."
"The pre-owned watch world can be a daunting experience, but Chris is a pleasure to deal with. Straight forward and no nonsense, but friendly and accomodating. His fixed (and very reasonable) price approach makes you feel confident that prices are not inflated - only to be haggled back down again. Would have no hesitation in recommending Chris to anyone looking for a great watch and great service."
"This is the second watch I have purchased from Chris and his service has been second to none. Extremely helpful and knowledgeable and nothing was too much trouble to ensure that the whole experience was as smooth and as enjoyable as possible. Without hesitation I will be using and recommending Chris again as excellent customer service and trust in this market is an absolute must."
"What a thoroughly nice chap. Have only bought watches from high street shops before now, so was a little cautious at first. I needn’t of been, Chris was totally professional and personable. I had to cancel our first meeting due to work commitments and at late notice, Chris was able to change his plans to accommodate me, much appreciated in the busy run up to Christmas. The watch (for my wife!) was better than I could of expected. Thanks Chris, if you happen to come across one with the white dial, do let me know!"
"Highly recommend. Attention to detail from initial communication to delivery of watch. I know 3 people who have bought watches since I recommended Fitzrovia Watches and they are as pleased as me."
"Chris is a very knowledgeable man. He went out of his way to source the watch I was after. Very friendly and easy to talk to. Would highly recommend his services."
Office Details and operating hours
In 2009 our first office was at the top of Regent Street in the Fitzrovia area of London. We kept the name Fitzrovia but can now be found close to Bank Tube station in the City.
We operate strictly by prior appointment only Monday to Friday 10.30am to 6.30pm (not weekends sorry).
Fitzrovia Watches, Clements House, 27 Clements Lane, London EC4N 7AE.